Rolex Datejust

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SKU AS01913
SKU AS01913

Why We Love it

Rolex is perhaps one of the most recognizable names in the watch industry, and their sports models in the Oyster Perpetual line are just as easy to identify. Walk into any jewelry store or ORJ in the world and you’ll see these watches given pride of place. When confronted with case upon case of the Submariner or the GMT Master, you could be forgiven for thinking that Rolex ever produced anything else.

And then there’s the Datejust.

Launched in 1945, the 40th anniversary or jubilee of Rolex, the first reference of Datejust had all the hallmarks of a dress watch. For starters, it was only offered in yellow gold with a yellow gold bracelet that took on the nickname “Jubilee.” Elegant touches like the applied gold hour markers, the elegant alpha hands, and the lightly-fluted bezel drove home the point that this was a dress watch.

However, subtle changes to the model throughout the years launched it into a realm that was not quite as sporty as the Submariner, nor as elegant as the Day-Date. While the steel models speak of an implied sportiness, it’s elegant touches like the fluted bezel or Jubilee bracelet that make it at home when worn with a suit. Offered in two-tone steel and gold, or steel, or pink gold, the Datejust attained a versatility that is seldom matched by any other watch that the brand offers.

This watch is a Reference 1601, dating from the mid-1960s. Touches of gold like the Rolesor (steel and yellow gold) bracelet, the bezel, and the applied hour markers give it a decidedly dressy flair. But the case is, as always, a sturdy steel Oyster case, giving it a versatility that will seamlessly transition from night to day. 

A:S Guarantee

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Our Pledge

Analog:Shift stands behind the authenticity of our products in perpetuity.

Condition

Since our pieces are vintage or pre-owned, please expect wear & patina from usage and age. Please read each item description and examine all product images.

Warranty

We back each Analog:Shift vintage timepiece with a one-year mechanical warranty from the date of purchase.

International Buyers

Please contact us prior to purchase for additional details on shipping and payment options.

Shipping & Returns

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All of our watches include complementary insured shipping within the 50 states.

Most of our products are on hand and will ship directly from our headquarters in New York City. In some cases, watches will be shipped directly from one of our authorized partners.

We generally ship our products via FedEx, fully insured, within 5 business days of purchase. An adult signature is required for receipt of all packages for insurance purposes. Expedited shipping is available at an additional cost. We are also happy to hand deliver your purchase in Manhattan or you may pick it up at our showroom.

Returns must be sent overnight or by priority international delivery, fully insured and paid for by the customer. A restocking fee may apply. Watches must be returned in the same condition as initially shipped.

We welcome international buyers, please contact us prior to purchase for additional details on shipping and payment options.

Rolex Datejust

Rolex Datejust

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Rolex Datejust

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