While our main focus here at Analog/Shift is to curate a collection of exceptional vintage wristwatches, other things catch our eyes and make us say, "Wow, we need that on our site." And while most of these non-wristwatch items do, in fact, tick--or are otherwise horological in nature, like straps and other wristwatch paraphernalia--there comes a time when certain exceptions need to be made. That time, ladies and gentlemen, is now.
You'd be forgiven for thinking that Gerald Genta only designed watches. The man's oeuvre encompasses such horological heavy-hitters as the Audemars Piguet Royal Oak, or the Universal Genève Polerouter, or the Patek Philippe Nautilus, or… well, we could go on, but the fact is, when it comes to watches, the man is a legend. Full stop.
But what happens when a legend grows weary of creating the very thing that gave him success?
He designs something else, of course--and in Genta’s case, that something else happened to be eyeglasses. From the late 1970s to the early 1980s, Genta--in partnership with Orama--released a line of glasses in the Japanese market under his own name. With frames of precious metal, they typify 1970s Disco chic as well as Genta’s own wry style.
The glasses that we offer here are in New Old Stock condition, never worn, and are the answer to the tacit question: “What if you could wear the Royal Oak Reference 5402 BA on your face?" The design language of the Royal Oak is echoed here in subtle touches like the notches on the top of the frames, reminiscent of the exposed rivets of the Royal Oak. Yet Genta doesn't stray too far from 1970s design convention--this was, after all, when the popularity of aviator-style frames started to surge, with double-bridged versions like these being particularly desirable.
All in all, they're the perfect complement to the Royal Oak. Quite understandably, Genta fanatics go crazy for them. But whether you're a fan of the Royal Oak, a Genta completist, or just appreciate the nuances of 1970s design, these glasses fit the bill.
Gold eyeglass frames measure approximately 59-17-145-44. Circa 1970s.
Overall Condition: Frames are in excellent, NOS condition. Original lenses bear GG logo. Bridge is numbered 59-17. Left temple arm is numbered "CE93. Gold and gold 93. OB. 145." Right temple arm is engraved "145. Gerald Genta by Orama." Hinges bear the serial number 9406481.