Rolex Day-Date

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SKU AS00990
SKU AS00990

Why We Love it

 The Rolex Day-Date is synonymous with class, style and success.  

Originally released in 1956, the Day-Date, also known as the President, quickly became Rolex's flagship watch produced in only two precious metals - 18k gold and platinum.  While the first executions were thick due to the use of the "Bubbleback" case design, by the early 1960s, Rolex had slimmed and refined it into the more well-known Oyster case.  

In addition to refinements to the case, Rolex also worked to iron out bugs in the original movement.  The newly introduced day-wheel complication drew power from the mainspring power reserve and resulted in higher levels of inaccuracy than typically found among Rolex movement.  However, by 1965, Rolex had solved the issue and the Day-Date was deemed accurate enough to be stamped "Superlative Chronometer Officially Certified" - denoting the COSC standard of -4/+6 seconds per day rate.

By the late 1960s, Rolex had further enhanced the calibre 1055 movement with the addition of a hacking function, which stops the second hand when the crown is pulled out.  This particular piece hails from the early 1970s, and is in New Old Stock condition, having just been pulled from the vault of a private collector who bought it new in Brazil.  The 18k Rose Gold case is in absolutely mint condition, proving just how sharp these beauties were from the factory. Complete with its original inner and outer boxes, International Warranty booklet, and papers, this watch is the very definition of a collectable gem.  Being a Brazilian-market watch, the calendar wheel features Portuguese language printing, adding a little cherry on top to an already-incredible find!

Bottom line? There are plenty of good Day-Dates out there, but this one is something we're probably never going to see again! 

A:S Guarantee

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Our Pledge

Analog:Shift stands behind the authenticity of our products in perpetuity.

Condition

Since our pieces are vintage or pre-owned, please expect wear & patina from usage and age. Please read each item description and examine all product images.

Warranty

We back each Analog:Shift vintage timepiece with a one-year mechanical warranty from the date of purchase.

International Buyers

Please contact us prior to purchase for additional details on shipping and payment options.

Shipping & Returns

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All of our watches include complementary insured shipping within the 50 states.

Most of our products are on hand and will ship directly from our headquarters in New York City. In some cases, watches will be shipped directly from one of our authorized partners.

We generally ship our products via FedEx, fully insured, within 5 business days of purchase. An adult signature is required for receipt of all packages for insurance purposes. Expedited shipping is available at an additional cost. We are also happy to hand deliver your purchase in Manhattan or you may pick it up at our showroom.

Returns must be sent overnight or by priority international delivery, fully insured and paid for by the customer. A restocking fee may apply. Watches must be returned in the same condition as initially shipped.

We welcome international buyers, please contact us prior to purchase for additional details on shipping and payment options.

Rolex Day-Date

Rolex Day-Date

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Rolex Day-Date

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