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In the 1960's, Heuer manufactured chronographs for other retailers and were sold under various brand names. Considerably less expensive, these watches were more commonly referred to as a “Poor Man's Heuers”, and any time we find a good one, we snap it right up. This particular example was manufactured by Heuer, and sold by Sears Roebuck under the Tradition name brand. Like other "Poor Man's Heuer" examples from brands such as Zodiac and Hamilton, this Tradition bears a striking resemblance to the iconic Heuer Carrera of the same era.
With similar quality components to the name brand, including a manually wound Valjoux 7730 movement, the only real difference is the slight variation in case design - and several thousand dollars. This particular example features a desirable "Panda" dial layout, with a patinated silver sunburst background and beautiful black subsidiary registers.
Don't miss your chance to acquire a super cool vintage chronograph with Carrera-like looks -and an equally interesting story - at a fraction of the cost!
Lots more information on the "Poor Man's Heuers" can be found HERE, at OnTheDash!
Steel Case is approximately 36mm (excluding the crown). Valjoux 7730 Manual Winding Movement.
Overall condition: Case is in very good condition overall, showing limited signs of wear for its age. The all-original dial shows signs of moderate-heavy patination throughout, most notably the degradation of the clear coat dial treatment. The original hands show signs of patination consistent with age. Dial marked "Tradition", "Incabloc", "Swiss", and "17 Jewels". Original case back shows light signs of wear. Original pushers and unsigned crown.
Includes 18mm Black Leather strap and two 18mm Nylon Straps by Crown & Buckle.