Audemars Piguet Royal Oak
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Audemars Piguet Royal Oak

Why We Love It 

One name: Gerald Genta. 

The Audemars Piguet Royal Oak is perhaps Genta’s most memorable work, and in many ways changed the shape of the watch industry.

The Royal Oak essentially created an entirely category of 'luxury sport' timepieces, and with it came a new design language which inspired countless other manufactures. What's particularly delightful about the design of the Royal Oak is that it works brilliantly in a number of sizes and casing materials, from steel to carbon fiber or rose gold.

This particular model, a Reference 14790, is sized at 35mm and features a richly patinated charcoal micro-tapisserie dial. Wearing slightly smaller than its "Jumbo" predecessors, the 14790 has become a favorite amongst collectors for its beautiful proportions, wearability, and value proposition. 

Try it on the wrist once, and you'll have a tough time taking it off-- don't say we didn't warn you.

The Story

Audemars Piguet, the vaunted manufacture from Les Brassus, wasn't doing so well at the end of the 1960s.  Their horological prowess aside, times were changing, customer tastes were evolving, and AP was stuck firmly in a very traditional past. Fortunately for us, their executives recognized this, and bet it all on the launch of an avant garde timepiece the likes of which the world had never seen.

Utilizing the talents of a designer named Gerald Genta, who would make his name for designing this very watch, AP planned from the beginning to make this new watch - dubbed the Royal Oak - a contradiction to tradition, and it became the world's first luxury sports watch.  Made in steel.  The gamble paid off, and the watch world clamored to get their hands on the cutting edge design, which featured a sharply angled watch with integrated bracelet, micro tapisserie dial, and ultra thin movement.

Details

SKU: AS03177

Stainless steel case is approximately 35mm (excluding the crown). Audemars Piguet Reference 14790. Automatic winding movement. Circa early 1990s.

Overall Condition: The case is in excellent, unpolished condition showing normal signs of wear from age and use. Luminous charcoal micro-tapisserie dialshows even patina throughout. Luminous handset shows matching patination. Unsigned crown.

Includes integrated stainless steel bracelet with signed deployant clasp. Also includes inner and outer boxes.

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WoSSoho@thewosgroup.com has it watches-of-switzerland
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Analog/Shift stands behind the authenticity of our products in perpetuity.

Warranty

We back each Analog/Shift vintage timepiece with a one-year mechanical warranty from the date of purchase.

Shipping

All of our watches include complementary insured shipping within the 50 states. We are happy to hand deliver your purchase in Manhattan or you may pick it up at our showroom.

International Buyers

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