Audemars Piguet Royal Oak Chronograph 18K

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SKU AS05010
Article Number 40990263
SKU AS05010
Article Number 40990263

Why We Love it

Why We Love It

Royal Oak.

It was the design that made Gerald Genta's career and remains, without question, the most celebrated collection in Audemars Piguet's near 145 year long history.

In 1993, the Royal Oak line expanded to include the Offshore Chronograph, which drove the bulk of sales for AP in the past few decades. But the smaller non-Offshore models, simply known as Royal Oak Chronograph, are truly quite special - particularly when executed in precious metal.

This particular model, a Reference 25960BA, is finished in 18K yellow gold with a luminous white tapisserie dial, triple subsidiary register layout, and of course the iconic integrated bracelet for which Royal Oaks are perhaps best well known. This piece also comes complete with inner box, books, papers, and a an extra service box. 

In excellent untouched condition throughout, this is a tremendous opportunity to pick up a ROC in a rare metal with full set for thousands less than the price of a steel Jumbo on the secondary market - don't miss out!

The Story

Audemars Piguet, the vaunted manufacture from Les Brassus, wasn't doing so well at the end of the 1960s.  Their horological prowess aside, times were changing, customer tastes were evolving, and AP was stuck firmly in a very traditional past. Fortunately for us, their executives recognized this, and bet it all on the launch of an avant garde timepiece the likes of which the world had never seen.

Utilizing the talents of a designer named Gerald Genta, who would make his name for designing this very watch, AP planned from the beginning to make this new watch - dubbed the Royal Oak - a contradiction to tradition, and it became the world's first luxury sports watch.  Made in steel.  The gamble paid off, and the watch world clamored to get their hands on the cutting edge design, which featured a sharply angled watch with integrated bracelet, micro tapisserie dial, and ultra thin movement.

The response was so positive that their initial allocation sold out, resulting in an extension of the line as they scrambled to meet demand.  It can be said without question that the original Reference 5402 "A Series" - nicknamed by collectors as the "Jumbo" for its massive 39mm size - single handedly paved the way for a very bright future for Audemars Piguet. 

 

A:S Guarantee

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Our Pledge

Analog:Shift stands behind the authenticity of our products in perpetuity.

Condition

Since our pieces are vintage or pre-owned, please expect wear & patina from usage and age. Please read each item description and examine all product images.

Warranty

We back each Analog:Shift vintage timepiece with a one-year mechanical warranty from the date of purchase.

International Buyers

Please contact us prior to purchase for additional details on shipping and payment options.

Shipping & Returns

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All of our watches include complementary insured shipping within the 50 states.

Most of our products are on hand and will ship directly from our headquarters in New York City. In some cases, watches will be shipped directly from one of our authorized partners.

We generally ship our products via FedEx, fully insured, within 5 business days of purchase. An adult signature is required for receipt of all packages for insurance purposes. Expedited shipping is available at an additional cost. We are also happy to hand deliver your purchase in Manhattan or you may pick it up at our showroom.

Returns must be sent overnight or by priority international delivery, fully insured and paid for by the customer. A restocking fee may apply. Watches must be returned in the same condition as initially shipped.

We welcome international buyers, please contact us prior to purchase for additional details on shipping and payment options.

Audemars Piguet Royal Oak Chronograph 18K

Audemars Piguet Royal Oak Chronograph 18K

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Audemars Piguet Royal Oak Chronograph 18K

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