Cartier Tank Louis Cartier

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SKU AS01242
SKU AS01242

Why We Love it

Today we’re serving Filet Mignon for the price of a hamburger.

The legend goes that a Cartier employee exclaimed "Cartier, It's a must!”, and that phrase became the guiding light of the Must de Cartier line. Everyone needs some Cartier in their life, and thankfully the brand was kind enough to help us out. 

The Must de Cartier line came about in the 1970s after Cartier changed ownership and decided to create a more accessibly priced line to broaden their market share. The Must de Cartier Tank is virtually the same as the standard Tank, at least in every way that is visible to the eye. To save money, Cartier used gold vermeil cases (gold plated sterling silver) instead of solid gold, and 9 times out of 10, a quartz movement. Manually winding Must de Cartier watches, as we have here, are seldom seen and present an incredible value compared to a solid gold Tank.

The Tank will celebrate its 100th anniverstary in 2017, and in all those years the watch has changed little. The Tank has been around for just about as long as wristwatches have, so in a world where the term icon in thrown around too often, the Tank sticks out as one of the few cases when a watch is truly deserving of that term.

Loius Cartier created the Tank in 1917, using the Renault tanks found of the Western Front of World War I as inspiration for it’s rectangular shape. The first Tank, like nearly all that have followed, featured bold Roman numerals, a chemin de fer (French for railroad) style chapter ring, sword hands, cabochon set crown and closely fitted leather strap. This particular example features a black dial with silver printing - an execution that makes this svelte ladies' piece even more fetching.  

There's no question that she'll love this, so don't miss out!

 

A:S Guarantee

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Our Pledge

Analog:Shift stands behind the authenticity of our products in perpetuity.

Condition

Since our pieces are vintage or pre-owned, please expect wear & patina from usage and age. Please read each item description and examine all product images.

Warranty

We back each Analog:Shift vintage timepiece with a one-year mechanical warranty from the date of purchase.

International Buyers

Please contact us prior to purchase for additional details on shipping and payment options.

Shipping & Returns

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All of our watches include complementary insured shipping within the 50 states.

Most of our products are on hand and will ship directly from our headquarters in New York City. In some cases, watches will be shipped directly from one of our authorized partners.

We generally ship our products via FedEx, fully insured, within 5 business days of purchase. An adult signature is required for receipt of all packages for insurance purposes. Expedited shipping is available at an additional cost. We are also happy to hand deliver your purchase in Manhattan or you may pick it up at our showroom.

Returns must be sent overnight or by priority international delivery, fully insured and paid for by the customer. A restocking fee may apply. Watches must be returned in the same condition as initially shipped.

We welcome international buyers, please contact us prior to purchase for additional details on shipping and payment options.

Cartier Tank Louis Cartier

Cartier Tank Louis Cartier

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Cartier Tank Louis Cartier

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