Dugena Chronograph
$ 3,500.00

Dugena Chronograph

Why We Love It

In the 1960s and 70s sporty chronographs were all the rage and Heuer was the brand to beat, with some of the most renowned racing drivers of the day regularly seen sporting Heuer’s iconic Carrera, Monza and Autavia models. Nowadays, however, many vintage Heuer chronographs remain out of reach of many enthusiasts.

Enter the "Poor Man's Heuer.' 

During the same time that Heuer was producing their own watches, they were producing watches for other brands under different names right alongside them. Brands such as Zodiac, Clebar, and Sears (under the name 'Tradition') all sold watches that were nearly identical to Heuer's own, right down to the Valjoux movements inside them.

This Dugena variant is reminiscent of Heuer's Carrera, featuring a twin-register dial layout, Tritium luminescent hands and indices, and the venerable hand-cranking Valjoux 7733 movement - all enclosed in an iconic 36mm case. However, this example also features a seriously cool exotic dial with a matching chronograph handset that may have inspired some of the 'louder' dials seen on later Carrera models.

This funky example easily stands out to us as one of, if not, the coolest 'Poor Man's Carrera' variants - and one you are not likely to see surface often.

The Story

Established in 1917, Dugena was less of a brand and more of an association that had many manufactures under its umbrella. BWC, Fortis, and Alpina all took part. In fact, it’s this last brand—Alpina—that forms part of the association’s name: Deutsche Uhrmacher Genossenschaft Alpina, or DUGENA.

Dugena was highly respected for making quality and reliable watches at a price that was highly competitive. 



SKU: AS04305

Stainless steel case is approximately 36mm (excluding crown and bezel). Manually-winding Valjoux 7733 chronograph movement. Circa 1960s.

Overall Condition: Case is in excellent condition with light wear from age and use. Luminous blue exotic ‘Panda’ dial is in very good condition with even patina and matching handset. 

Includes orange Analog:Shift leather strap with blue contrast stitch and stainless pin buckle.

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Our Pledge

Analog/Shift stands behind the authenticity of our products in perpetuity.


We back each Analog/Shift vintage timepiece with a one-year mechanical warranty from the date of purchase.


All of our watches include complementary insured shipping within the 50 states. We are happy to hand deliver your purchase in Manhattan or you may pick it up at our showroom.

International Buyers

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