Rolex Explorer 1016 'Top Of The Matterhorn'

Rolex Explorer 1016 'Top Of The Matterhorn'

1966 Rolex “Top of the Matterhorn” Explorer 1016

Yes, this a Rolex Explorer ad. But it’s much more than that… It’s also a beautiful photograph. A recreated, styled shot for sure, but nonetheless breathtaking. The climber’s hand is captured in such close-up detail, grappling a mountainside, you can feel the outdoors and sense the sport through his knuckles, veins and pores. Especially in-person, this image has the beauty and intensity you often experience in gallery exhibits of portraits by acclaimed photographers. 

And then we get to the Rolex aspect… There’s the no-frills Explorer affixed to the climber’s wrist, going nowhere, thanks to its rivet bracelet. And that tremendous headline, “because there isn’t any watch repair shop on top of the Matterhorn,” also makes this ad special. A headline that when you fully process it, actually applies to nearly all Rolex models, with their seamless cases, climate resistance, waterproofness and accuracy. When you really think about it, this ad is for Rolex watches as much as it is for the Rolex Explorer. 

Framed with entire page “floating,” mounted on shade of white background with matching matting to compliment tones of paper. Black, solid wood frame.

About our collaboration with Ad Patina

We're thrilled to be collaborating with our longtime friends at Ad Patina to bring you a selection of the most-popular and rare vintage watch advertisements curated specifically for Analog/Shift!

Scouring the world for forgotten marketing treasures, Ad Patina's raison de être very much mimics our own - to hunt down these wonderful bits of history, preserve and restore them as needed, and share them with an enthusiastic community.

These documents of horological history have entered the watch collecting conversation as the ultimate accompanying accessory, and have found themselves framed in homes and offices around the world. Every one of these wonderful pieces is a genuine, vintage advertisement that has been professionally mounted and framed with UV resistant glass to ensure years of enjoyment to come - no reprints or reproductions here!

Much like a traditional piece of art - a painting or photograph - an original watch advertisement can be appreciated for its design as well as for its power to evoke nostalgia.

Something we vintage watch enthusiasts know all about!



Framed Dimensions: 13" L X 16 3/8" H -- 33cm L X 41.6cm H .

Ads are professionally framed with UV-resistant museum glass and acid-free materials for preservation.

Frames come with wire on back for easy hanging. Felt pads are also affixed to back of frame to protect your walls from getting scratched.

All vintage advertisement orders ship from Ad Patina HQ in Chicago

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