Rolex Submariner 5513 'Lost Empires'

Rolex Submariner 5513 'Lost Empires'

1968 Rolex “Looking for Lost Empires” Submariner 5513

Just as the Submariner is arguably the quintessential dive watch, this particular ad is in the conversation as the ideal Submariner advertisement to own… It’s not the first Submariner ad or the rarest. It’s a pearl among the plethora of Submariner ads for another reason - its straightforwardness depicting the essence of the Submariner. That is, a tool watch for divers. In this case, divers in the Yucutan risking their lives in search of archaeological treasures relying on their, “big, tough, working watch.” 

The “If you were…” advertising campaign from the late 1960’s and early 1970s resulted in some of the most iconic Rolex advertisements of all time, with headlines that have made an indelible impression on watch collectors. Along with other popular ads of this genre, such as, “If you were flying the Concorde…” featuring the GMT-Master and “If you were taming oil well fires” curiously calling on a solid gold Day-Date to do the job, this “lost empires” version is among the most-sought after. 

Framed with shade of white matting to compliment tones of paper. Black, solid wood frame.

About our collaboration with Ad Patina

We're thrilled to be collaborating with our longtime friends at Ad Patina to bring you a selection of the most-popular and rare vintage watch advertisements curated specifically for Analog/Shift!

Scouring the world for forgotten marketing treasures, Ad Patina's raison de être very much mimics our own - to hunt down these wonderful bits of history, preserve and restore them as needed, and share them with an enthusiastic community.

These documents of horological history have entered the watch collecting conversation as the ultimate accompanying accessory, and have found themselves framed in homes and offices around the world. Every one of these wonderful pieces is a genuine, vintage advertisement that has been professionally mounted and framed with UV resistant glass to ensure years of enjoyment to come - no reprints or reproductions here!

Much like a traditional piece of art - a painting or photograph - an original watch advertisement can be appreciated for its design as well as for its power to evoke nostalgia.

Something we vintage watch enthusiasts know all about!



Framed Dimensions: 11 3/4" L X 15 1/8" H -- 29.8cm L x 38.4cm H .

Ads are professionally framed with UV-resistant museum glass and acid-free materials for preservation.

Frames come with wire on back for easy hanging. Felt pads are also affixed to back of frame to protect your walls from getting scratched.

All vintage advertisement orders ship from Ad Patina HQ in Chicago

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Analog/Shift stands behind the authenticity of our products in perpetuity.


We back each Analog/Shift vintage timepiece with a one-year mechanical warranty from the date of purchase.


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