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1969 Rolex "Flying the Concorde” GMT-Master ‘Pepsi’ 1675
An aircraft known for International travel - crossing timezones - is the perfect ambassador for the GMT-Master.
To many, the Concorde is a myth. Some sci-fi transporter that couldn’t possibly be real. Certainly not reality for commercial use. Military maybe. Yet fifty years ago, in 1969, the very year this ad was printed, the Concorde took off and would become a mode of transportation for the wealthy. At a speed twice the speed of sound, a Concorde jet could fly from London to New York in 3 hours and 30 minutes. It’s been said by Concorde pilots that the supersonic speed makes jet lag a non-issue. But in case you are feeling the effects, hopefully you’re wearing a GMT. A watch designed to be the antidote with a, "big honest face [that] tells the time in two time zones at once. And the date."
The “If you were…” advertising campaign from the late 1960’s and early 1970s resulted in some of the most iconic Rolex advertisements of all time, with headlines that have made an indelible impression on watch collectors. Along with other popular ads of this genre, such as, “If taming oil well fires were your job…” curiously calling on a solid gold Day-Date to do the job, this “flying the Concorde” version is among the most-sought after.
Framed with shade of white matting to compliment tones of paper. Black, solid wood frame.
About our collaboration with Ad Patina
We're thrilled to be collaborating with our longtime friends at Ad Patina to bring you a selection of the most-popular and rare vintage watch advertisements curated specifically for Analog/Shift!
Scouring the world for forgotten marketing treasures, Ad Patina's raison de être very much mimics our own - to hunt down these wonderful bits of history, preserve and restore them as needed, and share them with an enthusiastic community.
These documents of horological history have entered the watch collecting conversation as the ultimate accompanying accessory, and have found themselves framed in homes and offices around the world. Every one of these wonderful pieces is a genuine, vintage advertisement that has been professionally mounted and framed with UV resistant glass to ensure years of enjoyment to come - no reprints or reproductions here!
Much like a traditional piece of art - a painting or photograph - an original watch advertisement can be appreciated for its design as well as for its power to evoke nostalgia.
Something we vintage watch enthusiasts know all about!
Dimensions: 12 1/8" L X 15" H -- 30.8cm L X 38.1cm H.
Ads are professionally framed with UV-resistant museum glass and acid-free materials for preservation.
Frames come with wire on back for easy hanging. Felt pads are also affixed to back of frame to protect your walls from getting scratched.
Analog/Shift stands behind the authenticity of our products in perpetuity.
We back each Analog/Shift vintage timepiece with a one-year mechanical warranty from the date of purchase.
All of our watches include complementary insured shipping within the 50 states. We are happy to hand deliver your purchase in Manhattan or you may pick it up at our showroom.
Please contact us prior to purchase for additional details on shipping and payment options