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1970 Heuer “wrist-computer” Siffert Autavia
Before the Apple watch, this is what a 'computer' on your wrist looked like…
Heuers advertisements were about as subtle as their case design. Big, bold, in your face. The unmistakeable brushed cushion-case and“Panda” dial are center stage, and sit bigger than the margins of the ad can contain.
Curiously, this particular Autavia advertisement is for the variety now known as the Siffert, after Jo Siffert, race car driver and friend of Jack Heuer. What the stark black and white printing of the image do not reveal is the blue accents on the hands and dial of this particular reference.
Much of what we love about vintage watches is the details. And with a nearly full-page photo of this early automatic chronograph, you get plenty of detail to analyze. While Heuer's description of a mechanical timepiece as a 'computer' is anachronistic to say the least, it is nevertheless a glimpse into what cutting edge technology was for the day.
Framed with entire ad page floating, mounted on dark grey background. Solid wood black frame.
About our collaboration with Ad Patina
We're thrilled to be collaborating with our longtime friends at Ad Patina to bring you an exclusive selection of rare vintage watch advertisements curated specifically for Analog/Shift!
Scouring the world for forgotten marketing treasures, Ad Patina's raison de être very much mimics our own - to hunt down these wonderful bits of history, preserve and restore them as needed, and share them with an enthusiastic community.
These documents of horological history have entered the watch collecting conversation as the ultimate accompanying accessory, and have found themselves framed in homes and offices around the world. Every one of these wonderful pieces is a genuine, vintage advertisement that has been professionally mounted and framed with UV resistant glass to ensure years of enjoyment to come - no reprints or reproductions here!
Much like a traditional piece of art - a painting or photograph - an original watch advertisement can be appreciated for its design as well as for its power to evoke nostalgia.
Something we vintage watch enthusiasts know all about!
Framed Dimensions: 11 1/2" W x 14 3/4" L -- 29.3cm W x 37.5cm L
Ads are professionally framed with UV-resistant glass and acid-free materials for preservation.
Frames come with wire on back for easy hanging. Felt pads are also affixed to back of frame to protect your walls from getting scratched.
All vintage advertisement orders ship from Ad Patina HQ in Chicago
Analog/Shift stands behind the authenticity of our products in perpetuity.
We back each Analog/Shift vintage timepiece with a one-year mechanical warranty from the date of purchase.
All of our watches include complementary insured shipping within the 50 states. We are happy to hand deliver your purchase in Manhattan or you may pick it up at our showroom.
Please contact us prior to purchase for additional details on shipping and payment options