Heuer/Porsche 'Fight For Seconds'

Heuer/Porsche 'Fight For Seconds'

1968 Heuer w/ Autavia, Carrera and Porsche

The essence of Heuer- all in one place.

This incredible ad is Heuer in a nutshell.

Featured above the Porsche 911 are stopwatches, dash timers, and two most iconic Heuer chronographs ever made. A slightly later, yet equally coveted, version of the Autavia - the first design overseen by Jack Heuer himself after he took the reins of the family business. The other legend- and also brought to life by Jack Heuer - is none other than the Carrera. What’s extra-special about this Carrera advertised is it’s the exceedingly rare decimal version.

This advertisement might as well be a polaroid of Jack Heuer's mind. Failing that, it is a snapshot of time when race cars were dangerous and watches were essential kit for the daring men who drove them. If the car, timers and watches aren't cool and contextual enough, the lower 1/3 of the advertisement lists distributors of Heuer products around the world.

Taking advantage of the thicker, glossy paper this ad is framed very minimally with the ad adhered to a dark grey background recessed into a thin, black metal frame.

About our collaboration with Ad Patina

We're thrilled to be collaborating with our longtime friends at Ad Patina to bring you an exclusive selection of rare vintage watch advertisements curated specifically for Analog/Shift!

Scouring the world for forgotten marketing treasures, Ad Patina's raison de être very much mimics our own - to hunt down these wonderful bits of history, preserve and restore them as needed, and share them with an enthusiastic community.

These documents of horological history have entered the watch collecting conversation as the ultimate accompanying accessory, and have found themselves framed in homes and offices around the world. Every one of these wonderful pieces is a genuine, vintage advertisement that has been professionally mounted and framed with UV resistant glass to ensure years of enjoyment to come - no reprints or reproductions here!

Much like a traditional piece of art - a painting or photograph - an original watch advertisement can be appreciated for its design as well as for its power to evoke nostalgia.

Something we vintage watch enthusiasts know all about!



Framed Dimensions: 12" W x 15 1/2" L -- 30.5cm W x 39.4cm L

Ads are professionally framed with UV-resistant glass and acid-free materials for preservation.

Frames come with wire on back for easy hanging. Felt pads are also affixed to back of frame to protect your walls from getting scratched.

All vintage advertisement orders ship from Ad Patina HQ in Chicago

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Our Pledge

Analog/Shift stands behind the authenticity of our products in perpetuity.


We back each Analog/Shift vintage timepiece with a one-year mechanical warranty from the date of purchase.


All of our watches include complementary insured shipping within the 50 states. We are happy to hand deliver your purchase in Manhattan or you may pick it up at our showroom.

International Buyers

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