Rolex 'Racing Here Tomorrow'
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Rolex 'Racing Here Tomorrow'

1968 “Racing Here Tomorrow” Rolex Oyster Perpetual w/ Ford GT40s

This is a racing ad...

...so where’s the chronograph?

In the late 1960s, much of Rolex advertising looked like this- A bold white headline against a black backdrop that began “If you were…” and went on to present a scenario accompanied by a watch suited for the task.

Usually the watch featured was actually designed for that task. For example, scuba diving and the Submariner or the GMT and a Concorde jet. But occasionally, like in this ad, the watch chosen seems a little out of its lane.

Despite the slightly non-sequitur Oyster Perpetual, the race shown above features the rebellious Ford GT40 oversteering around what we can only assume is the Daytona 500 track. A remarkable snapshot of motorsport history on its own.

But we digress... back to the watch.

At the end of the day all Rolex watches are tremendously robust. As the ad says, “any Rolex Oyster can take a Sunday punch, a douse in a grease can, or a steam bath.” Therefore a simple Oyster Perpetual with a fluted bezel is as good a model as any to be on a driver’s wrist shifting gears...

That or they just had some overstock to sell. Either way it is tremendously cool.

Framed with shade of white matting to compliment tone of paper. Solid wood black frame.

About our collaboration with Ad Patina

We're thrilled to be collaborating with our longtime friends at Ad Patina to bring you an exclusive selection of rare vintage watch advertisements curated specifically for Analog/Shift!

Scouring the world for forgotten marketing treasures, Ad Patina's raison de être very much mimics our own - to hunt down these wonderful bits of history, preserve and restore them as needed, and share them with an enthusiastic community.

These documents of horological history have entered the watch collecting conversation as the ultimate accompanying accessory, and have found themselves framed in homes and offices around the world. Every one of these wonderful pieces is a genuine, vintage advertisement that has been professionally mounted and framed with UV resistant glass to ensure years of enjoyment to come - no reprints or reproductions here!

Much like a traditional piece of art - a painting or photograph - an original watch advertisement can be appreciated for its design as well as for its power to evoke nostalgia.

Something we vintage watch enthusiasts know all about!

Details

SKU: ADPAT-009

Framed Dimensions: 12 3/8" W x 15 1/2" L -- 31.4cm W x 39.4cm L

Ads are professionally framed with UV-resistant glass and acid-free materials for preservation.

Frames come with wire on back for easy hanging. Felt pads are also affixed to back of frame to protect your walls from getting scratched.

All vintage advertisement orders ship from Ad Patina HQ in Chicago

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We back each Analog/Shift vintage timepiece with a one-year mechanical warranty from the date of purchase.

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