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1974 Sidney Wignall’s Rolex Red Submariner
Having only come across this ad twice in over two years of searching, we can safely say it’s a true treasure.
This full color advertisement is an example of the format Rolex used for decades to lure people into the brand.
Using long-form ads, Rolex would tell magnificent tales about the adventures of intrepid explorers and their stout watches- constant companions on the wrist. Without their Rolexes, their accomplishments and endeavors would not have been possible.
The explorer in this Rolex epic is a diver by the name of Sydney Wignall. We'd like to think this ad was recovered from a discarded magazine much the same way Sydney Wignall salvaged artifacts from shipwrecks… artifacts plucked from the pages of history.
Framed with shade of white matting to compliment tone of paper. Solid wood black frame.
About our collaboration with Ad Patina
We're thrilled to be collaborating with our longtime friends at Ad Patina to bring you an exclusive selection of rare vintage watch advertisements curated specifically for Analog/Shift!
Scouring the world for forgotten marketing treasures, Ad Patina's raison de être very much mimics our own - to hunt down these wonderful bits of history, preserve and restore them as needed, and share them with an enthusiastic community.
These documents of horological history have entered the watch collecting conversation as the ultimate accompanying accessory, and have found themselves framed in homes and offices around the world. Every one of these wonderful pieces is a genuine, vintage advertisement that has been professionally mounted and framed with UV resistant glass to ensure years of enjoyment to come - no reprints or reproductions here!
Much like a traditional piece of art - a painting or photograph - an original watch advertisement can be appreciated for its design as well as for its power to evoke nostalgia.
Something we vintage watch enthusiasts know all about!
Framed Dimensions: 12 3/8" W x 14 5/8" L -- 31.4cm W x 37.15cm L
Ads are professionally framed with UV-resistant glass and acid-free materials for preservation.
Frames come with wire on back for easy hanging. Felt pads are also affixed to back of frame to protect your walls from getting scratched.
All vintage advertisement orders ship from Ad Patina HQ in Chicago
Analog/Shift stands behind the authenticity of our products in perpetuity.
We back each Analog/Shift vintage timepiece with a one-year mechanical warranty from the date of purchase.
All of our watches include complementary insured shipping within the 50 states. We are happy to hand deliver your purchase in Manhattan or you may pick it up at our showroom.
Please contact us prior to purchase for additional details on shipping and payment options