Rolex Datejust
$ 4,600.00

Rolex Datejust

Why We Love It

There are certain watch designs that have become, for lack of a better word, timeless.

The Rolex Datejust, introduced in 1945, has been worn by presidents and luminaries, and there's a good reason why. Its beauty and elegance is regarded as a horological classic, its relentless timekeeping unparalleled, and its versatility makes it at home in both casual and luxury environments. 

Vintage Datejusts may not be the most difficult Rolex model to locate, but it is becoming more and more difficult to find examples that are not over-polished AND that have untouched dials.

This particular example is a Datejust Reference1601-3, which denotes a modification at the factory level from a 1601 spec to a 1603 spec model. The case, originally engraved 1601, was modified with a -3 to indicate the addition of an engine turned steel bezel, in place of the 18k white gold fluted bezel generally found on 1601s. This is an unusual but well documented modification commonly performed at the time. 

Featuring a crisp case, a lightly patinated non-luminous dial, de-lumed hands and a folded link Jubilee bracelet, this stunning timepiece is not only a classic, but an interesting footnote in Rolex production history.

Definitely one for the budding collector!

The Story

We've said it over and over again - the Datejust may just be the perfect watch.

Coupling perfect proportions, simple dial layouts, and robust movements, Rolex's most prolific model is an icon of timekeeping that has been in continuous production for decades. Moreover, the Datejust is all the watch that just about any of us really need

The beauty of the Datejust is that it is the ultimate do-anything, go-anywhere watch. Equal parts sporty and dressy, the Datejust wears just as well with jeans as it does with a suit, and thanks to the signature Oyster case and tough-as-nails movement, it’s ready for anything that you can throw at it.

In production continuously since 1945, the original Datejust was the world's first wristwatch to incorporate a date disc and aperture at the 3:00 position. The cyclops magnifier over the date window was introduced in 1954, and as we all know has became a signature Rolex design cue.   

Since then, date windows at 3:00 have become commonplace, and the Rolex cyclops magnifier bubble has become a hallmark of the brand. Datejusts have proudly been worn by presidents, athletes and movie stars (and probably your grandfather), in a testament to how timeless and versatile the watch truly is.

Where so many watches can be a little too big here, or a little too small there, the Datejust is just right, embracing the wrist with its thin and tapering 36mm case. And while recent horological trends have favored large wristwatches, the age of the giant watch is behind us (thankfully), making more reasonably sized watches, like the original Datejust, a pleasantly stylish option that fits the bill.

There's a magic to the Datejust's simple design, a timelessness that speaks to how true style never dies. 


Available EXCLUSIVELY at Watches of Switzerland SoHo!

SKU: AS02931

Stainless steel Oyster case is approximately 36mm (excluding crown). Rolex Reference 1601-3. Rolex Automatic Winding Movement. Circa 1968.

Overall Condition: The case is in very good condition overall, showing light wear consistent with age and use. Case engraved '1601-3', denoting factory conversion to 1603 specifications (engine turned steel bezel), a common occurrence for Datejusts of this age. Non-Luminous Silver sunburst dial is crisp with minor edge wear visible along the bottom edge. Baton hands have been de-lumed. Rolex signed crown.

Includes one 20mm stainless steel Jubilee Bracelet (6251H/55) with signed clasp.

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Analog/Shift stands behind the authenticity of our products in perpetuity.


We back each Analog/Shift vintage timepiece with a one-year mechanical warranty from the date of purchase.


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