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Why We Love It
Many watch brands suffer from their modern image being at odds with their historic identity.
Movado isn't what it used to be. And thats sad - because once upon a time, the brand made some of the cleanest and most elegant timepieces on the market - even getting the notoriety of placement in some of the world's most prestigious retail shops; including the legendary Tiffany & Co..
This lovely example dates to the late 1940s/early 1950s and features a large 36mm 14k yellow gold snap-back case with a champagne dial with gold foil appliqué indices, fancy blued-steel hands, and an oversized subsidiary seconds register. This is a handsome watch, no matter the brand!
The truth of the matter is vintage Movado is somewhat esoteric. There is a small but growing number of collectors who have been focusing on the deep well of unique and undervalued watches from the brand, but until recently, Movado has been somewhat under the radar of the larger collector world.
Pieces like this however- especially with strong mid-century styling and crisp precious metal cases- won't stay off the radar for much longer.
While Movado is now best known as a producer of fashion watches like the Museum Watch, Movado's roots go much deeper than that. The company’s history reaches all the way back to 1881, when watchmaker Achilles Ditesheim opened a workshop in La Chaux-de-Fonds. His brothers Léopold and Isidore joined him in 1886.
Production from that point on proved how true the name brand was—it means "always in motion" in Esperanto. Throughout the 20th century Movado produced incredible mechanical timepieces. They gained notoriety for the sophistication of the equipment and technology they employed, including electric tools.
Unlike many of their counterparts, Movado's movements were designed and manufactured in-house.
14k Yellow gold snap back case is approximately 36mm (excluding the crown). Calibre 75 manual winding movement by Movado. Circa 1950.
Overall Condition: The case is in excellent condition overall showing only faint wear consistent with age and use. Non-luminous champage tone dial is in very good condition with rich patina throughout and non-luminous blued steel handset. Unsigned crown.
Includes blue suede strap with signed pin buckle.
Analog/Shift stands behind the authenticity of our products in perpetuity.
We back each Analog/Shift vintage timepiece with a one-year mechanical warranty from the date of purchase.
All of our watches include complementary insured shipping within the 50 states. We are happy to hand deliver your purchase in Manhattan or you may pick it up at our showroom.
Please contact us prior to purchase for additional details on shipping and payment options