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Why We Love It
So we all love icons. But in an expanding community of vintage enthusiasts, how do you maintain your individuality while also seeking to acquire some of the 'standard fare' iconic timepieces?
Enter the special finishes.
Dating to circa 1987, this Day-Date Reference 18078 features a factory 'bark' finished bezel and bracelet, English language calendar, and a quintessentially timeless champagne sunburst dial! This example is in exceptional condition as viewed through its factory sapphire crystal, with its Tritium handset and luminescent indices material perfectly intact and lightly aged.
Our staff always enjoys seeing the more scarce executions of a classic model such as this come through HQ!
The Day-Date Story
When you’ve got a good thing going, sometimes you just know.
Such is the case with the Rolex Day-Date. At the time of the Day-Date’s release in 1956, it was Rolex’s most complicated wristwatch: all previous attempts had failed to resonate with consumers.
But as soon as Rolex secured the patent in July of 1955, production of the Day-Date was rushed for a debut at the Basel Fair the following spring.
Although early Day-Dates were plagued by technical problems resulting from the complexity of the automatic movement with dual calendar function, those were soon resolved. After President Eisenhower sported one (a gift from the manufacture), its success was secured. The watch came to be known as the “President,” (due to the fact that several U.S. presidents since Eisenhower have worn one), and it certainly lives up to its dignified nickname.
For a brand that has built its reputation on its sports watches, it's perhaps unsurprising that the Rolex Day-Date is amongst the brand's best-sellers. True, the brand has always produced dress watches, but while the brand's more overt dress watch, the Cellini, often seems out of place among the brand's Oyster-cased offerings, the Day-Date is sturdy, solid, and at home alongside the Submariners and GMTs that make up the Oyster Perpetual collection.
Rolex has approached continual development of model as they do every other, making quiet improvements over the following decades, ensuring the Day-Date is worthy as the centerpiece of Rolex's Oyster line as horological technology evolves.
Whether a simple 36mm yellow gold piece or a Day-Date II 41mm Day-Date in platinum with a gem set dial, the Day-Date is internationally recognized as time timepiece of success and leadership, and of great taste.
18k Yellow gold case is approximately 36mm (excluding the crown). Rolex automatic winding movement. Rolex Reference 18078. Circa 1987.
Overall Condition: The case is in great condition overall showing normal wear consistent with age and use, with factory bark finishing on the bezel and bracelet. Luminous champagne dial is excellent condition with lightly aged Tritium luminous plots and matching handset. Signed crown.
Includes 18k gold solid link Presidential bracelet with bark finished center links and signed hidden clasp (8723/SEL).
Analog/Shift stands behind the authenticity of our products in perpetuity.
We back each Analog/Shift vintage timepiece with a one-year mechanical warranty from the date of purchase.
All of our watches include complementary insured shipping within the 50 states. We are happy to hand deliver your purchase in Manhattan or you may pick it up at our showroom.
Please contact us prior to purchase for additional details on shipping and payment options