Rolex Lady Datejust

Why We Love It

It is perhaps one of the greatest injustices in horology that women's wristwatches have not historically received the same respect as their larger cased counterparts, resulting in far fewer executions worth collecting. 

This is truly a shame - but fortunately, Rolex got the memo long before most, and have been producing outstanding ladies watches for over 50 years. And we're talking about the real thing - not those that utilize faux-gold, not-so-precious stones and batteries - Rolex's offerings are mechanical, functional, wearable art.

This Lady Datejust, a Reference 179174, remains in immaculate condition with a professionally refinished steel case, fluted white gold bezel, and a glossy black dial with diamond-set indices. It comes fitted to a solid link Jubilee bracelet.

Checking all of the boxes as its larger brothers, this lovely piece can easily be worn as a dress watch or a demure daily driver for the lady who knows what proper watches are all about. 

The Datejust Story

We've said it over and over again - the Datejust may just be the perfect watch.

Coupling perfect proportions, simple dial layouts, and robust movements, Rolex's most prolific model is an icon of timekeeping that has been in continuous production for decades. Moreover, the Datejust is all the watch that just about any of us really need. 

The beauty of the Datejust is that it is the ultimate do-anything, go-anywhere watch. Equal parts sporty and dressy, the Datejust wears just as well with jeans as it does with a suit, and thanks to the signature Oyster case and tough-as-nails movement, it’s ready for anything that you can throw at it.

In production continuously since 1945, the original Datejust was the world's first wristwatch to incorporate a date disc and aperture at the 3:00 position. Since then, date windows at 3:00 have become commonplace, and the Rolex cyclops magnifier bubble has become a hallmark of the brand. Datejusts have proudly been worn by presidents, athletes and movie stars (and probably your grandfather), in a testament to how timeless and versatile the watch truly is.

While recent horological trends have favored larger sporty wristwatches, the age of the giant watch is drawing to a close, making more reasonably sized watches like the original Datejust, a pleasantly stylish option that fits the bill in every setting.

There's a magic to the Datejust's simple design, a timelessness that proves that true style never dies. 

Our Pledge

Analog:Shift stands behind the authenticity of our products in perpetuity.

Condition

Since our pieces are vintage or pre-owned, please expect wear & patina from usage and age. Please read each item description and examine all product images.

Warranty

We back each Analog:Shift vintage timepiece with a one-year mechanical warranty from the date of purchase.

International Buyers

Please contact us prior to purchase for additional details on shipping and payment options.

All of our watches include complementary insured shipping within the 50 states.

Most of our products are on hand and will ship directly from our headquarters in New York City. In some cases, watches will be shipped directly from one of our authorized partners.

We generally ship our products via FedEx, fully insured, within 5 business days of purchase. An adult signature is required for receipt of all packages for insurance purposes. Expedited shipping is available at an additional cost. We are also happy to hand deliver your purchase in Manhattan or you may pick it up at our showroom.

Returns must be sent overnight or by priority international delivery, fully insured and paid for by the customer. A restocking fee may apply. Watches must be returned in the same condition as initially shipped.

We welcome international buyers, please contact us prior to purchase for additional details on shipping and payment options.