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Why We Love It
Few watches make a statement like a solid gold Rolex.
This anachronistic blend of technical design and functionality with a precious metal casing material is a polarizing one, and depending on how its worn (and indeed, by whom), can send very different signals - and we'll just leave it at that.
So-called “five digit” Day-Dates (reference variants with five digits) are a quintessential staple of the Neo-Vintage era. These models showed up in the late 70s and offer the added functionality of a higher-beat movement for accuracy and a quick-set date mechanism. They retain the classic 36mm case proportion of their predecessors and have similar variation for dial, bezel, and bracelet configurations. Luminous models also retain Tritium material, offering tremendous opportunities for unique characteristics of patina.
This particular example, a Reference 18048A, features an 18k yellow gold case and bracelet, a champagne dial with both Tritium luminous and factory diamond indices! Furthermore, it comes fitted with a factory diamond-set bezel (none of that aftermarket ice here!) giving it a little extra in the Geneva-approved bling department!
For those collectors seeking a slightly more exotic fair - look no further!
The Day-Date Story
When you’ve got a good thing going, sometimes you just know.
Such is the case with the Rolex Day-Date. At the time of the Day-Date’s release in 1956, it was Rolex’s most complicated wristwatch: all previous attempts had failed to resonate with consumers.
But as soon as Rolex secured the patent in July of 1955, production of the Day-Date was rushed for a debut at the Basel Fair the following spring.
Although early Day-Dates were plagued by technical problems resulting from the complexity of the automatic movement with dual calendar function, those were soon resolved. After President Eisenhower sported one (a gift from the manufacture), its success was secured. The watch came to be known as the “President,” (due to the fact that several U.S. presidents since Eisenhower have worn one), and it certainly lives up to its dignified nickname.
For a brand that has built its reputation on its sports watches, it's perhaps unsurprising that the Rolex Day-Date is amongst the brand's best-sellers. True, the brand has always produced dress watches, but while the brand's more overt dress watch, the Cellini, often seems out of place among the brand's Oyster-cased offerings, the Day-Date is sturdy, solid, and at home alongside the Submariners and GMTs that make up the Oyster Perpetual collection.
Rolex has approached continual development of model as they do every other, making quiet improvements over the following decades, ensuring the Day-Date is worthy as the centerpiece of Rolex's Oyster line as horological technology evolves.
Whether a simple 36mm yellow gold piece or a Day-Date II 41mm Day-Date in platinum with a gem set dial, the Day-Date is internationally recognized as time timepiece of success and leadership, and of great taste.
18K Yellow gold Oyster case is approximately 36mm (excluding the crown). Automatic-winding Quickset movement by Rolex. Rolex Reference 18048A. Circa 1979.
Overall Condition: The case is in excellent condition overall showing only light wear from age and use. Luminous gold Tritium diamond dial is in excellent condition with even patina to the luminous elements and matching handset. Factory diamond set bezel. Signed crown.
Includes 18K solid link yellow gold President bracelet (8385/55) with signed hidden deployant clasp.
Analog/Shift stands behind the authenticity of our products in perpetuity.
We back each Analog/Shift vintage timepiece with a one-year mechanical warranty from the date of purchase.
All of our watches include complementary insured shipping within the 50 states. We are happy to hand deliver your purchase in Manhattan or you may pick it up at our showroom.
Please contact us prior to purchase for additional details on shipping and payment options