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Why We Love It
Yeah, OK, its a quartz watch. Something that is not often seen around these parts.
But every once in awhile, we'll make an exception for something exceptionally cool - and a Oysterquartz Datejust with an integrated bracelet certainly checks the box for exceptionally cool!
Featuring a 70s-styled case with integrated bracelet, the Oysterquartz is a strange leftover from the crisis era, in which even the mighty Rolex experimented with the new quartz technology that was pummeling the mechanical watch industry.
But instead of going downmarket, Rolex utilized the sporty Genta-inspired design language of the era and introduced an entirely new case style in which to introduce their new tech - a design choice that was loved by some, hated by others, and is without question a quirky choice for a Rolex branded wristwatch.
This particular Reference 17000 is an E-serial example dating to circa 1990, and features an excellent luminous white Tritium dial with applied white gold Roman indices, a matching handset, a magnified sapphire crystal, and the excellent integrated Oysterquartz flat-link bracelet. Furthermore, this piece remains in very good untouched condition and retains its factory caseback sticker.
Like their more classically-styled siblings, these timepieces are incredibly versatile for everyday use, and can easily be dressed-up for formal occasions or dressed-down and worn as a sporty everyday companion.
After-all, this is still a Datejust!
The Datejust Story
The beauty of the Datejust is that it is the ultimate do-anything, go-anywhere watch. Equal parts sporty and dressy, the Datejust wears just as well with jeans as it does with a suit, and thanks to the signature Oyster case and tough-as-nails movement, it’s ready for anything that you can throw at it.
In production continuously since 1945, the original Datejust was the world's first wristwatch to incorporate a date disc and aperture at the 3:00 position. Since then, date windows at 3:00 have become commonplace, and the Rolex cyclops magnifier bubble has become a hallmark of the brand. Datejusts have proudly been worn by presidents, athletes and movie stars (and probably your grandfather), in a testament to how timeless and versatile the watch truly is.
While recent horological trends have favored larger sporty wristwatches, the age of the giant watch is drawing to a close, making more reasonably sized watches like the original Datejust, a pleasantly stylish option that fits the bill in every setting.
There's a magic to the Datejust's simple design, a timelessness that proves that true style never dies.
Stainless steel Oysterquartz case is approximately 36mm (excluding the crown). Quartz movement by Rolex. Rolex Reference 17000. Circa 1990.
Overall Condition: The case is in very good condition overall showing normal wear consistent with age and use. Luminous white Tritium dial with applied white gold Roman indices is in fantastic condition showing light even patination to Tritium elements and matching handset. Factory caseback sticker intact. Signed crown.
Includes solid link stainless steel flat-link Oysterquartz bracelet (17000B) with signed blade clasp.
Analog/Shift stands behind the authenticity of our products in perpetuity.
We back each Analog/Shift vintage timepiece with a one-year mechanical warranty from the date of purchase.
All of our watches include complementary insured shipping within the 50 states. We are happy to hand deliver your purchase in Manhattan or you may pick it up at our showroom.
Please contact us prior to purchase for additional details on shipping and payment options