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Why We Love It
Rolex may be known to most for their superlative chronometers, tough-as-nails sports watches and iconic chronographs - but to say that's all they do would be missing a large part of their important story.
Rolex has been making beautiful, art-forward timepieces since their inception, and the Cellini collection best exhibits Rolex's commitment to perfection not only for construction but for style and design that exists beyond the scope of their better-known Professional collection.
In the 1960s they introduced the Midas line - so known for being cast in solid gold and being the most expensive models in the line. Featuring a variety of case shapes and dial materials, the best-remembered versions feature subtly asymmetrical cases such as the example offered here.
This particular example, a Reference 4315 'King Midas', may indeed just be the most Midas of the Midases out there. Featuring a solid 18K yellow gold asymmetrical case with a matching flat-link integrated bracelet, an 18k stylized sun crown, a gold dial, and a numbered case.
There is a whole lot to love about the Cellini, and while they have played second-string to steel sports models in recent history, we see the demand for Cellini models increasing dramatically today. As tastes change and trends evolve, we're confident that we'll be seeing an even greater desire for smaller, thinner, more elegant and artistic timepieces in the coming years.
Oh, and did we mention it was designed by some guy named Gerald Genta?
If you have explored this hobby long enough to find yourself here, browsing our website, maybe you have come across his name!
The Cellini Story
Rolex is perhaps best known for their waterproof wristwatch cases, known as the 'Oyster'.
While Oysters dominate the catalog in forms ranging from the simple Air-King to the mighty Daytona and Sea-Dweller lines, Rolex has a long tradition of manufacturing more elegant timepiece collections without the function-forward design language required of Professional line models.
From their Prince collections of the 1920s to the King Midas models of the 1960s, Rolex has always kept one foot firmly planted in the more artistic, avant-garde language of luxury timekeeping.
Since the 1970s, that tradition is carried on in the form of the Cellini Collection, a series of exquisitely designed wristwatches that perfectly round out Rolex's place at the top of the luxury game.
18K yellow gold case is approximately 27mm (excluding the crown). Manual-winding movement by Rolex. Rolex Reference 4315. Circa 1976.
Overall Condition: The case is in fantastic condition overall showing light signs of wear from gentle use. Non-luminous satin gold dial is in equally fantastic condition with matching ‘stick’ handset. Unsigned stylized ‘sun’ crown. Numbered 2989.
Includes integrated 18k yellow gold flat-link bracelet with signed hidden deployant clasp.
Analog/Shift stands behind the authenticity of our products in perpetuity.
We back each Analog/Shift vintage timepiece with a one-year mechanical warranty from the date of purchase.
All of our watches include complementary insured shipping within the 50 states. We are happy to hand deliver your purchase in Manhattan or you may pick it up at our showroom.
Please contact us prior to purchase for additional details on shipping and payment options