Massena LAB Uni-Racer

 A rise in tide floats all boats.

That’s exactly what collaborative projects will continue to do for the entire watch industry. Whether it’s among the watch brands themselves, or a crossover from an adjacent industry, collaboration watches are what’s going to drive ‘watches’ forward. 

We can arguably say that Massen LAB is among the handful of brands that pioneered this whole concept – to take something conventional from a brand’s catalog, and completely turn it on its head, creating a totally new concept that wouldn’t have otherwise existed. 

Between their inaugural project with ERWIN LAB01with Habring², the ‘Honey’ 17.09 with MING, several collabs with darling Italian brand, Unimatc, and many other collaborative watches, Massena LAB has been busy from the get.

This particular Massena LAB piece is a special watch because it represents the first time the brand released a watch solely under the name – the Uni-Racer. This UR-002 features a 38mm stainless steel case with an acrylic crystal, a set of barrel pushers framing a signed crown. The luminous matte black dial features a ‘Big Eye’ dial with a pair of silver subsidiary registers with red accents and a modern take on a ‘dauphine’ handset. 

It houses the mechanically sound Sellita SW510 manual winding chronograph movement and is fitted on a signed taupe leather strap with a signed steel pin and buckle. What’s more is that this UR-002 is in impeccable condition and comes with a full set. 

We’re big fans of Massena LAB and it gives us great pleasure to introduce the very first watch that solely bore their name on the dial. Sure, we dig the collaborative pieces, but watching the brand stand alone is even better.

Massena LAB is considered as one of the pioneers for collaboration amongst brands within the horological industry.

Prior to launching Massena LAB in 2018, William Massena had already put together an accomplished career in horology. From a stint as an experienced retailer and a role as Managing Director of TimeZone, to becoming the Chief Operating Officer of Antiquorum, Massena has seen it all and done it all – a virtuoso indeed.

Combining all of his acquired knowledge and experience, William Massena struck out on his own to create a design house that specialized in proposing ideas and concepts to manufactures that were unusual and took a welcomed step beyond the offerings from their collections. In short, the “LAB” in the Massena LAB namesake represented three brand pillars – laboratory, label and most importantly collaboration.

Building on the foundation Massena built with the highly successful TimeZone 20th Anniversary Habring² Chrono COS Reference TZ20 and the Habring² x TimeZone Jumping Seconds Reference TZ21, it was only right that Massena LAB’s first collaboration began with the esteemed independent watch brand in Habring². The debut piece was dubbed the ERWIN LAB01 and sold out in a matter of hours

Since then, Massena LAB has put their fingerprints on an array of collaborative projects that have included the likes of Unimatic, MING and Louis Erard to name a few. Their ability to make unique timepieces has led to a relatively new chapter for the brand – their very first watch produced solely under the Maseena LAB name dubbed the Uni-Racer.

Massena LAB speaks to the vintage lover and mad scientist in us all. It’s the collaborative spirit however, that’s going to drive this brand forward for decades to come.

Our Pledge

Analog:Shift stands behind the authenticity of our products in perpetuity.

Condition

Since our pieces are vintage or pre-owned, please expect wear & patina from usage and age. Please read each item description and examine all product images.

Warranty

We back each Analog:Shift vintage timepiece with a one-year mechanical warranty from the date of purchase.

International Buyers

Please contact us prior to purchase for additional details on shipping and payment options.

All of our watches include complementary insured shipping within the 50 states.

Most of our products are on hand and will ship directly from our headquarters in New York City. In some cases, watches will be shipped directly from one of our authorized partners.

We generally ship our products via FedEx, fully insured, within 5 business days of purchase. An adult signature is required for receipt of all packages for insurance purposes. Expedited shipping is available at an additional cost. We are also happy to hand deliver your purchase in Manhattan or you may pick it up at our showroom.

Returns must be sent overnight or by priority international delivery, fully insured and paid for by the customer. A restocking fee may apply. Watches must be returned in the same condition as initially shipped.

We welcome international buyers, please contact us prior to purchase for additional details on shipping and payment options.