Rolex GMT-Master 'Pepsi' OCC
$ 105,000.00

Rolex GMT-Master 'Pepsi' OCC

Why We Love It

The GMT-Master Reference 1675 is a genre-defining timepiece. 

The second generation of the dual timezone wristwatch from Rolex, the 1675 was introduced in 1960 and saw nearly two decades of continuous production, resulting in a myriad of dial and case variations that have become one of the most exciting sub-genres of vintage Rolex collecting. Indeed, our Founder, despite his regular insistences that he's "not a Rolex guy" counts no less than five versions in his personal collection.

This beautiful example dates to circa 1960's, and features all of the following:

- Gloss Gilt OCC dial.

- Gilt chapter ring.

- Pointed crown guards.

- Small All Red GMT hand.

- First generation bezel assembly.

- Red & blue 'Pepsi bezel' insert.

- Riveted Oyster bracelet.

...Not to mention the period inner box, period instructional booklet, and Invoice dating 11/22/1960 from Ramstein Air base in Germany for servicing.

It suffices to say, this is a truly exciting early GMT-Master, the likes of which don't come up often. In all his time hunting 1675s, James has only gotten his hands on a few of these early examples...

No hyperbole, folks - this thing is a once in a lifetime watch!  

The Story

With the emergence of jet travel in the early 1950s, there arose a need for travelers, and more importantly pilots, to have a wristwatch that could display two timezones at once.

As a pioneer of transatlantic and transcontinental flight, Pan American Airlines approached Rolex with that conundrum. Rolex’s solution was the GMT Master. Not long after the debut of the GMT Master at the Basel World Fair in 1954, Pan Am adopted the GMT Master as its official wristwatch. Other airlines soon followed, making the GMT Master synonymous with aviation.

In 1960 Rolex released a new reference of GMT Master, the Reference 1675. The 1675 featured crown guards and was powered by the Caliber 1565 movement, and later, the Caliber 1575. With a production run of over two decades, it’s the Reference 1675 that many collectors view as the GMT to own.


SKU: AS03088

Stainless steel Oyster case is approximately 39mm (excluding the crown).Rolex automatic-winding movement. Circa 1960.

Overall Condition: The case is in great condition overall showing normal wear consistent with age and use. Some signs of polishing and sleeve wear with defined bevels. Tritium lume intact with matching handset showing minimal signs of lume loss in minutes hand. Signed crown. Caseback shows light signs of wear.

Includes rivet bracelet, green inner box, period instruction booklet, invoice dated 11/22/1960 from Rolex SA to Mr. William E. Hofer at Ramstein Air Base Germany for servicing.

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Analog/Shift stands behind the authenticity of our products in perpetuity.


We back each Analog/Shift vintage timepiece with a one-year mechanical warranty from the date of purchase.


All of our watches include complementary insured shipping within the 50 states. We are happy to hand deliver your purchase in Manhattan or you may pick it up at our showroom.

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