Rolex GMT Master II 'Coke'

Rolex GMT Master II 'Coke'

Why We Love It

The GMT Master is one of the most desirable Rolex models on the market.

Whether we're talking about the vintage reference 1675, or the brand new 126710 BLRO, or anything in between, the demand for a GMT is at an all time high. The most popular variations of the GMT are the ones with the 'Pepsi' bezel insert, and the 'Coke' bezel insert, which get their names from the blue and red, or black and red bezels.

The example we have here is a 16710 with a Z serial number, dating the watch to 2006/2007. With classic 39mm Oyster Case proportions, it maintains the classic sport watch proportions, but features the modern hallmarks of Super-Luminova indices and hands and a quickset date mechanism. What's unique about this example is the error on the dial. If you look closely, the II following "GMT Master" is misprinted, as the numbers are too close to each other. This phenomenon gets the nickname of 'rectangular' dial. Ironically enough, minor defects on Rolex watches generally make them more sought after, so you're looking at a future classic.

With iconic proportions and design, but modern features, this is the very essence of a contemporary classic.

The Story

As the legend goes, Pan-Am approached Rolex in 1953 looking for a watch specially designed for their pilots, and a partnership was quickly formed. A Submariner became the base for this new watch, and several important modifications were made to turn a Sub into the GMT-Master that we know today. Rolex added a date function with a cyclops lens magnifier, GMT complication, and two-colored bezel to provide long-haul pilots with the info they needed as they circumnavigated the globe.

The GMT-Master’s 24-hour hand works in conjunction with the rotating bezel to make tracking a second time zone incredibly simple. When the bezel’s triangle is aligned to 12 o’clock, the red arrow hand points to the time on a 24-hour military scale, which in itself is valuable as a day/night indicator (at least if you’re a cave explorer). The usefulness of the complication really shines when the wearer rotates the bezel so that the numbers around the bezel correspond the a 2nd time zone (such as Greenwich Mean Time), allowing the watch to track any two time zones in the world at once.


SKU: AS03112

Stainless steel case is approximately 39mm (excluding the crown). Rolex Reference 16710. Rolex automatic winding movement. Circa 2006-2007.

Overall Condition: The case is in great condition overall showing normal signs of wear from age and use and no signs of polishing. Luminous black gloss dial is in excellent condition. Luminous handset. Signed crown.

Includes solid link Oyster bracelet 78790A with solid end links and signed clasp.

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Analog/Shift stands behind the authenticity of our products in perpetuity.


We back each Analog/Shift vintage timepiece with a one-year mechanical warranty from the date of purchase.


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