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Why We Love It
Learning about - and then sharing knowledge about the lesser known horological gems is what makes the Analog/Shift team tick.
While a cursory glance at this Movado Datron HS360 Chronograph may conjure thoughts of '70s cushion-case Heuers, further study of this unusual 38mm piece will leave no thought of envy for its contemporaries. Powered by the first hi-beat automatic chronograph movement ever made; the Calibre 3019 El Primero by Zenith, this Movado branded piece might just be the better (and far less expensive) option in the legendary movement's 50th Anniversary year.
The design and ergonomic is very impressive on this timepiece. With refined touches ranging from subtly recessed subsidiary registers to its 12:00 quick-set date and signed crown, this is a high quality watch from a brand that no longer makes high quality mechanical watches (Movado - not Zenith!).
Dating to the early 1970s, pieces such as this awesome HS360 have slipped under the radar of most collectors.
While Movado is now best known as a producer of fashion watches like the Museum Watch, Movado's roots go much deeper than that. The company’s history reaches all the way back to 1881, when watchmaker Achilles Ditesheim opened a workshop in La Chaux-de-Fonds. His brothers Léopold and Isidore joined him in 1886.
Production from that point on proved how true the name brand was—it means "always in motion" in Esperanto. Throughout the 20th century Movado produced incredible mechanical timepieces. They gained notoriety for the sophistication of the equipment and technology they employed, including electric tools.
Unlike many of their counterparts, Movado's movements were designed and manufactured in-house.
In the late 1960s, they were acquired by Zenith, and enjoyed perhaps their greatest period of success as the subsidiary of that brand. Their chronographs (which used the famous Zenith El Primero movement), particularly, were successful sellers.
Stainless steel cushion case is approximately 38mm (excluding crown). Zenith El Primero Calibre 3019 automatic winding chronograph movement. Circa early 1970s.
Overall Condition: The case is in excellent condition overall showing no signs of polishing, crisp bevels, and light signs of wear from age and use. Luminous black 'reverse panda' dial is in great condition showing light even patination. Luminous steel handset shows matching patina. Signed crown.
Includes 18mm leather strap.
Analog/Shift stands behind the authenticity of our products in perpetuity.
We back each Analog/Shift vintage timepiece with a one-year mechanical warranty from the date of purchase.
All of our watches include complementary insured shipping within the 50 states. We are happy to hand deliver your purchase in Manhattan or you may pick it up at our showroom.
Please contact us prior to purchase for additional details on shipping and payment options