Rolex Day-Date

Rolex Day-Date

Why We Love It

The Rolex Day-Date "President' is arguably the most important dress watch in history.

Worn as an accessory with a fine bespoke suit or with jeans and a t-shirt, a solid gold Rolex might just change the way you think about precious metal wristwatches. And going with a true icon, worn by everyone from President Eisenhower to Tony Soprano, makes the idea of adding a little extra shine to your wardrobe that much more compelling.

This particular Reference 1803 is finished in solid 18k yellow gold. Its champagne-toned pie-pan dial has evenly aged intact luminous plots and its warm acrylic crystal is framed by a fluted yellow gold bezel. Spared the fate of so many 1803s, this particular Day-Date shows only minimal signs of wear and NO signs of over-polishing, with thick, sharp lugs and deep hallmarks. Paired up on a hidden clasp bracelet, this is quite simply a lovely example of one of our favorite vintage Rolex references.

When only a gold watch will do - meetings with heads of state or the heads of the Five Families - a Day-Date is always the right choice.

The Story

At the time of the Day-Date’s release in 1956, it was Rolex’s only complicated wristwatch. All previous attempts had failed to resonate with consumers. But as soon as Rolex secured the patent in July of 1955, production of the Day-Date was rushed for a debut at the Basel Fair the following spring.

After President Eisenhower sported one (a gift from the manufacture), its success was secured, and led to the model's nickname: the President. The model would be tweaked and improved throughout the 1950s and on into the 60s, until the addition of a hacking capability to the movement saw the introduction of the Reference 1803 in 1965. Due to its long production run—over a decade—the 1803 is, for many collectors, the reference of Day-Date to own.


SKU: AS03184

18k Yellow gold Oyster case is approximately 36mm (excluding the crown). Rolex Reference 1803. Rolex automatic winding movement. Circa 1974.

Overall Condition: The case is in excellent condition throughout, showing light signs of wear from age and use, with crisp hallmarks and no signs of over-polishing. Luminous champagne dial is in excellent condition with even patination. Luminous handset shows matching patina. Signed gold crown.

Includes 18k Yellow gold hidden clasp 'Presidential' bracelet with 18 links.

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Analog/Shift stands behind the authenticity of our products in perpetuity.


We back each Analog/Shift vintage timepiece with a one-year mechanical warranty from the date of purchase.


All of our watches include complementary insured shipping within the 50 states. We are happy to hand deliver your purchase in Manhattan or you may pick it up at our showroom.

International Buyers

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