Universal Genève Polerouter NS

Universal Genève Polerouter NS

Why We Love It

If you hadn't realized yet, we are pretty big fans of Polerouters around here.

While there have been many variations of Polerouters, they just never seem to get old. Theres just something about that simple, function-forward design language that makes them elegant without being fussy and timeless without feeling dated. Perhaps thats the true earmark of great design -when something feels like it would be appropriate in just about any time. But what else would you expect from the likes of Gerald Genta?

The Universal Genève Polerouter 'NS' is the embodiment of such design. Its soft cushion case is the perfect backdrop for the more precision focused matte black quadrant dial - underscored by red accents and applied silver indicies.

For many vintage enthusiasts, the most iconic watches and notable designers have, regrettably, reach a barrier to entry that is simply insurmountable. Mercifully however, there are a few models that remain thankfully grounded in their pricing. 

If watching making prowess is your thing, UG is the place to go. If design heritage and iconography is what you seek, then Gerald Genta is your man.

...If you want all of that and would rather not refinance your house? This is the watch you've been looking for.

The Story

Most of us, even the most diehard collectors, know only one watch designer by name: Gerald Genta.

The man behind the AP Royal Oak, the Patek Philippe Nautilus and the IWC Ingenieur, Genta changed the watch industry with his luxury stainless steel sports watches with sharp 70s lines and his characteristic integrated bracelet design.  But before he could pioneer haute horology, he had cut his teeth on a more approachable timepiece; the Universal Genève Polerouter.

The Polerouter was Genta's first watch design brought to market, penned by the young Swiss designer in his early 20s. The watch was a sales success and propelled Genta’s career forward (allowing for the greats such as the Royal Oak and the Nautilus.) The first Polerouter was released in 1954 (and originally called the POLARouter) to celebrate and promote Scandinavian Airlines’ Royal Viking polar flights between New York City, Los Angeles and Europe. The flights forged a new route over the North Pole, reducing flight times between the two continents. Flying over the North Pole presented a unique set of challenges for a watch, and the Polerouter was designed to be highly resistant to magnetic fields (in addition to the usual shock and water resistance) so as to maintain accuracy during the trip.


SKU: AS03249

Stainless steel case is approximately 34.5mm (excluding the crown). Universal Genève Calibre 69 Microrotor Movement. Circa 1960's.

Overall Condition: The case is in fantastic condition overall showing normal signs of wear consistent with age and use. Non luminous matte black and red quadrant dial is great condition with applied circular indicies and light patination. Luminous handset is in excellent condition. Signed crown.

Includes light brown leather strap with steel pin buckle.

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