Heuer Autavia 'Viceroy'

Heuer Autavia 'Viceroy'

Why We Love It

If one watch had to be the face of the golden age of racing, the Heuer Autavia would most certainly be it.  

Housed within its unpolished 42mm cushion case lies an extremely attractive dial configuration. A matte black reverse panda dial jumps out at you with characteristic red accents on the hour markers and hands, and a glossy black timing bezel allows for practical usage. Internally, the famous Calibre 11 automatic chronograph movement ticks away, fully serviced and ready for timing hot laps on your next track day.

While Heuer has seen a bit of a slowdown of popularity in the US consumer market in the past couple of years (thanks a lot, Mr. Newman...), this Autavia is both an icon of design and an incredible value proposition. Don't miss it!

The Story

Launched at the very end of the 1960s, the 1163 Series Autavia featured one of the world's first automatic chronograph movements, changing sports timing forever.  The beefy 1163 has come to symbolize the badassery that was international motorsports at that time... 

Autavias from this era were offered in a multitude of dial configurations, but the 1163V "Viceroy" is far and away our favorite.  Offered in a joint promotion with Viceroy Cigarettes, the 1163V could be had for only $88 and a proof of purchase from a carton of smokes.  If we had a time machine, we'd go on back and return with a mother lode (and probably lung cancer).  It would be worth it.

While Viceroy Autavias are relatively plentiful on the market, finding good examples that have been serviced and maintained properly and haven't had their cases overly polished is becoming difficult.  We are constantly on the lookout for survivors and are very pleased to present this honest example, ready to be worn to your next track day!  Make no mistake, these killer 70s Autavias are a tremendous value, but the market is catching on, and we wouldn't be surprised to see these relatively meager prices skyrocket in the coming years.  Get one now while the gettin's good!


SKU: AS03391

Stainless steel case is approximately 42mm (excluding the crown). Heuer Calibre 11 automatic-winding chronograph movement. Circa 1970s.

Overall Condition: The case is in fantastic condition overall showing normal wear consistent with age and use. Luminous matte black reverse panda dial is excellent condition with evenly patinated tritium indices and matching handset. Signed crown. Case back shows light signs of wear.

Includes black leather strap with contrast stitching and steel pin buckle.

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