Rolex Day-Date - 'Double Quick'

Rolex Day-Date - 'Double Quick'

Why We Love It

“This is gold, Mr. Bond. All my life, I have been in love with its color, its brilliance, its divine heaviness.”

If you, like Auric Goldfinger, have a taste for gold and want to feel its "divine heaviness" on your wrist, then we have the watch for you. 

Vintage Day-Dates are severely underrated if you couldn't already tell. With modern versions costing more than $30,000, vintage iterations cost roughly one third. The value is apparent. 

This reference 18038 dates to the early 1990s and the condition is spectacular. Mint you could even say. Added functionality includes a double-quickset feature. Essentially what this means is that you can quickly set the day and the date simultaneously. Trust us, this is a huge advantage to the 1803. Roman numerals fill the outer track, giving the piece an added element of elegance. The champagne dial is mint, with intact luminous plots surrounding the markers.

In the market for a proper Day-Date? This is certainly one of the nicest we've seen in quite some time. 

The Story

When you’ve got a good thing going, sometimes you just know. Such is the case with the Rolex Day-Date. At the time of the Day-Date’s release in 1956, it was Rolex’s only complicated wristwatch: all previous attempts had failed to resonate with consumers.

But as soon as Rolex secured the patent in July of 1955, production of the Day-Date was rushed for a debut at the Basel Fair the following spring.

Although early Day-Dates were plagued by technical problems resulting from the complexity of the automatic movement, those were soon resolved. After President Eisenhower sported one (a gift from the manufacture), its success was secured. The model would be tweaked and improved throughout the 1950s and on into the 60s, which ultimately leads to the later version of the model, the Reference 18XXX from the mid 1980s.

For a watch known as the “President,” (due to the fact that several U.S. presidents have worn one), it certainly lives up to its dignified nickname. In warm yellow gold, it resonates with style. Elegant and sophisticated, it remains a classic worthy of its reputation.


SKU: AS03519

18k Yellow Gold case is approximately 36mm (excluding the crown). Rolex automatic-winding movement. Circa 1991/1992.

Overall Condition: The case is in fantastic condition overall little signs of wear. Luminous champagne tone dial is in excellent condition with applied stick indices showing patination and matching handset. Signed crown.

Includes 20mm green suede strap with steel pin buckle.

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Our Pledge

Analog/Shift stands behind the authenticity of our products in perpetuity.


We back each Analog/Shift vintage timepiece with a one-year mechanical warranty from the date of purchase.


All of our watches include complementary insured shipping within the 50 states. We are happy to hand deliver your purchase in Manhattan or you may pick it up at our showroom.

International Buyers

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