Rolex Day-Date 'Linen'
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Rolex Day-Date 'Linen'

Why We Love It

Not all Day-Dates are created equal.

That is to say, many of the reference 1803s were tragically over polished and their dials subjected to shoddy refinishing. Not only does this result in significantly lower values, it also chips away at the original character and design of the watch. Fortunately, we have a superb example with a strong case and a remarkable 'Linen' dial. 

The luminous pie-pan 'sigma' dial features  subtle yet elegant linen texture. If you have not seen one in-person, we strongly encourage you to do so. Warmly patinated tritium luminous elements punctuate the dial and handset. Dating to 1969, this Day-Date nothing short of a gem.

When only a gold watch will do - meeting with heads of state or the heads of the Five Families, for example - a Day-Date is always the right choice.

The Story

When you’ve got a good thing going, sometimes you just know. Such is the case with the Rolex Day-Date. At the time of the Day-Date’s release in 1956, it was Rolex’s only complicated wristwatch: all previous attempts had failed to resonate with consumers.

But as soon as Rolex secured the patent in July of 1955, production of the Day-Date was rushed for a debut at the Basel Fair the following spring.

Although early Day-Dates were plagued by technical problems resulting from the complexity of the automatic movement, those were soon resolved. After President Eisenhower sported one (a gift from the manufacture), its success was secured. The model would be tweaked and improved throughout the 1950s and on into the 60s, which ultimately leads to the later version of the model, the Reference 18XXX from the mid 1980s.

For a watch known as the “President,” (due to the fact that several U.S. presidents have worn one), it certainly lives up to its dignified nickname. In warm yellow gold, it resonates with style. Elegant and sophisticated, it remains a classic worthy of its reputation.

Details

SKU: AS03631

18k Yellow Gold case is approximately 36mm (excluding the crown). Rolex reference 1803. Rolex automatic-winding movement. Circa 1969.

Overall Condition: The case is in fantastic condition overall showing light signs of wear from age and use. Luminous champagne-toned 'sigma' linen dial is in excellent condition with patinated indices, doorstop markers at six and nine, and a matching handset. Signed crown.

Includes brown leather strap with gold-plated buckle.

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We back each Analog/Shift vintage timepiece with a one-year mechanical warranty from the date of purchase.

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