Rolex GMT-Master 'Pepsi'

Rolex GMT-Master 'Pepsi'

Why We Love It 

The Rolex GMT-Master Reference 16700 perfectly represents ‘Neo-Vintage’ design with its classic proportions and materials that offer a potential for developing rich patina with age. The 16700 thusly presents an opportunity for the true enthusiast to witness that character develop first hand while offering robust internals and modern usability worthy of everyday wear. Its the kind of watch that collectors and enthusiasts alike will look back on in the near future and say 'I wish I had known that was the next big thing..."

This example sits in that sweet spot for many - the few years in the early to mid 1990's where Rolex were using white gold indicies, but continued to use tritium for the luminous material. With the finishing and details of the high luxury brand known today blended seamlessly with touches of it's tool watch forefathers. With a sharp case, intact caseback sticker, and full set box, papers and hangtags, this is the neo-vintage GMT that dreams are made of.

The GMT-Master Story

The years following the end of The Second World War saw the world become a much, much smaller place.

Advances in aviation technology led to the world’s first nonstop Transatlantic passenger flights between Europe and North America, and the era of the jetsetter began. Along with this new age of travel arose a need for travelers, and more importantly pilots, to have a wristwatch that could display two time zones at once.

As a pioneer of transatlantic and transcontinental flight, Pan American Airlines approached Rolex in 1953 looking for a watch specially designed for their pilots, and Rolex agreed to take on the project. The newly designed Submariner became the base for this new watch, and several important complications were added. A date function with a cyclops lens magnifier, GMT complication, and two-colored bezel to provide long-haul pilots with the info they needed as they circumnavigated the globe.

The GMT-Master’s 24-hour hand works in conjunction with a rotating bezel to make tracking a second time zone incredibly simple. When the wearer rotates the bezel so that the numbers around the bezel correspond to a second time zone (such as Greenwich Mean Time, the inspiration for the model’s nomenclature), it allows the watch to track any two time zones in the world at once.

Not long after the debut of the GMT-Master at the Basel World Fair in 1954, Pan-Am adopted the GMT Master as its official wristwatch. Decades later, the GMT-Master and its “Pepsi” bezel has become a true icon of the watch world. It is instantly recognizable and eternally stylish – the very best of what Rolex has to offer.


SKU: AS03694

Stainless steel case is approximately 39mm (excluding the crown). Rolex automatic-winding movement. Rolex Reference 16700. Circa 1997.

Overall Condition: The stainless steel case is in excellent condition showing light wear and factory bevels. Luminous glossy black 'GMT Master' dial is in excellent condition with lightly patinated indices and matching handset. Beautifully faded pink and blue bezel shows light if any signs of wear. Signed crown. Retains factory caseback sticker.

Includes 78790/501B solid link oyster bracelet with flip-lock folding clasp. Also includes inner and outer boxes, Cosc tag, hangtag with serial number, and paperwork.

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Analog/Shift stands behind the authenticity of our products in perpetuity.


We back each Analog/Shift vintage timepiece with a one-year mechanical warranty from the date of purchase.


All of our watches include complementary insured shipping within the 50 states. We are happy to hand deliver your purchase in Manhattan or you may pick it up at our showroom.

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