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Why We Love It
Yeah, OK, its a quartz watch. And we don't often use the 'Q Word' around these parts.
But every once in awhile, we'll make an exception for something exceptionally cool - and a Oysterquartz Datejust with an integrated bracelet certainly checks the box for exceptionally cool!
Featuring a 70s-styled case with integrated bracelet, the Oysterquartz is a strange leftover from the crisis era, in which even the mighty Rolex experimented with the new quartz technology that was pummeling the mechanical watch industry.
But instead of going downmarket, Rolex utilized the sporty Genta-inspired design language of the era and introduced an entirely new case style in which to introduce their new tech - a design choice that was loved by some, hated by others, and is without question a quirky choice for a Rolex branded wristwatch.
This particular example, a Reference 17014, dates to circa 1990, and features a stunning charcoal black sunburst service dial. This piece also retains a sharp and crisp case - a must have when considering an Oysterquartz.
Fitted with a fluted white gold bezel, 'Jubilee' style integrated bracelet, magnified sapphire crystal and signed clasp and crown, this is a beautiful example of one of the strangest times in Rolex's history.
The Datejust Story
We've said it over and over again - the Datejust may just be the perfect watch.
Coupling perfect proportions, simple dial layouts, and robust movements, Rolex's most prolific model is an icon of timekeeping that has been in continuous production for decades. Moreover, the Datejust is all the watch that just about any of us really need.
The beauty of the Datejust is that it is the ultimate do-anything, go-anywhere watch. Equal parts sporty and dressy, the Datejust wears just as well with jeans as it does with a suit, and thanks to the signature Oyster case and tough-as-nails movement, it’s ready for anything that you can throw at it.
In production continuously since 1945, the original Datejust was the world's first wristwatch to incorporate a date disc and aperture at the 3:00 position. Since then, date windows at 3:00 have become commonplace, and the Rolex cyclops magnifier bubble has become a hallmark of the brand. Datejusts have proudly been worn by presidents, athletes and movie stars (and probably your grandfather), in a testament to how timeless and versatile the watch truly is.
While recent horological trends have favored larger sporty wristwatches, the age of the giant watch is drawing to a close, making more reasonably sized watches like the original Datejust, a pleasantly stylish option that fits the bill in every setting.
There's a magic to the Datejust's simple design, a timelessness that proves that true style never dies.
Stainless steel case is approximately 36mm (excluding the crown). Quartz Movement by Rolex. Reference 17014. Circa 1990.
Overall Condition: The case is in fantastic condition overall showing Rolex Service Center case refinishing and light wear consistent with age and use. Luminous charcoal black service dial is in excellent condition with Luminova indices and handset. Signed crown.
Includes integrated steel 'Jubilee' bracelet with signed clasp.
Analog/Shift stands behind the authenticity of our products in perpetuity.
We back each Analog/Shift vintage timepiece with a one-year mechanical warranty from the date of purchase.
All of our watches include complementary insured shipping within the 50 states. We are happy to hand deliver your purchase in Manhattan or you may pick it up at our showroom.
Please contact us prior to purchase for additional details on shipping and payment options