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Why We Love it
The Oyster Perpetuals of the 1960s and 1970s remain some of Rolex's best-loved timepieces. Elegant, with clean lines, the watches are nevertheless sturdy, coming in stainless steel or 18k yellow or pink gold. The automatic winding, Rolex Calibre 1570, has a straight-line lever escapement and a Breguet balance spring. Meant to be worn every day, the Oyster Perpetual Date combines elegant looks with rugged dependability.
This particular example, a Reference 1501, combines the classic lines of the 35mm Oyster case with an engine turned bezel reminiscent of its slightly larger Datejust 'Turn-O-Graph' counsins. Dating to circa 1974 and fitted with a silver sunburst Sigma (denoting white gold indices and handset) dial with beautifully aged Tritium plots and a riveted Oyster bracelet dated 1975, this is a stunning example inside and out!
Rolex first patented the Oyster case in 1925, but the quest for a waterproof and dust-proof case began shortly before the First World War. The cases of the Great War and the early 1920s came in two or three pieces with an inner case that shielded the movement (then a manual-wind movement) from the wet, dusty conditions of the battlefield. The Oyster case of 1925 represented the culmination of ten years of development. It gained notoriety in 1927, when Mercedes Gleitze became the first British woman to swim across the English Channel, wearing - you guessed it - a Rolex. A series of advertisements followed, featuring smiling flappers holding their Rolexes in fishtanks.
As with the Oyster case, the Perpetual movement saw many iterations before finally being perfected in the 1930s. Rolex's first automatic movement quietly debuted in 1931, without the fanfare that followed the introduction of the Oyster case. The movement was met with some consternation from purists who decried the "extreme novelty" of a self-winding watch. Nevertheless, Rolex could see that they had struck gold with the Perpetual movement. They continued to develop and improve it over the years, establishing a line of watches that would stand as an alternative to Rolex's sportier models.
The Oyster Perpetuals of the 1960s and 1970s remain some of Rolex's best-loved timepieces. Elegant, with clean lines, the watches are nevertheless sturdy, coming in stainless steel or 18k yellow or pink gold. The Perpetual, Rolex cal. 1570, movement has a straight-line lever escapement and a Breguet balance spring. Meant to be worn every day, the Oyster Perpetual Date combines elegant looks with rugged dependability.
Stainless steel Oyster case is approximately 35mm (excluding the crown). Automatic-winding movement by Rolex. Rolex Reference 1501 Circa 1974.
Overall Condition: The case is in very good condition overall showing wear consistent with age and use. Luminous silver sunburst Sigma dial is in excellent condition with rich patina to the Tritium luminous indices and matching handset. Signed crown.
Includes stainless steel riveted Oyster bracelet with signed clasp dated 1975. Bracelet and clasp show moderate wear and stretch.
Analog/Shift stands behind the authenticity of our products in perpetuity.
We back each Analog/Shift vintage timepiece with a one-year mechanical warranty from the date of purchase.
All of our watches include complementary insured shipping within the 50 states. We are happy to hand deliver your purchase in Manhattan or you may pick it up at our showroom.
Please contact us prior to purchase for additional details on shipping and payment options