Rolex GMT-Master 'Pepsi'
$ 14,750.00

Rolex GMT-Master 'Pepsi'

Why We Love It

The Rolex GMT-Master Reference 16700 perfectly represents ‘Neo-Vintage’ design with its classic proportions and materials that offer a potential for developing rich patina with age. The 16700 thusly presents an opportunity for the true enthusiast to witness that character develop first hand while offering robust internals and modern usability worthy of everyday wear. Its the kind of watch that collectors and enthusiasts alike will look back on in the near future and say 'I wish I had known that was the next big thing...

This particular example dates to circa 1990 and features a crisp dial with warm patina developing on the Tritium plots and handset. Paired with the iconic blue and red 'Pepsi' bezel insert and a solid link Oyster bracelet perfect for rugged everyday adventuring, this is the very epitome of a neo-vintage GMT-Master that is equally suited for daily wear and as a future collectable!

The GMT-Master Story

The years following the end of The Second World War saw the world become a much, much smaller place.

Advances in aviation technology led to the world’s first nonstop Transatlantic passenger flights between Europe and North America, and the era of the jetsetter began. Along with this new age of travel arose a need for travelers, and more importantly pilots, to have a wristwatch that could display two time zones at once.

As a pioneer of transatlantic and transcontinental flight, Pan American Airlines approached Rolex in 1953 looking for a watch specially designed for their pilots, and Rolex agreed to take on the project. The newly designed Submariner became the base for this new watch, and several important complications were added. A date function with a cyclops lens magnifier, GMT complication, and two-colored bezel to provide long-haul pilots with the info they needed as they circumnavigated the globe.

The GMT-Master’s 24-hour hand works in conjunction with a rotating bezel to make tracking a second time zone incredibly simple. When the wearer rotates the bezel so that the numbers around the bezel correspond to a second time zone (such as Greenwich Mean Time, the inspiration for the model’s nomenclature), it allows the watch to track any two time zones in the world at once.

Not long after the debut of the GMT-Master at the Basel World Fair in 1954, Pan-Am adopted the GMT Master as its official wristwatch. Decades later, the GMT-Master and its “Pepsi” bezel has become a true icon of the watch world. It is instantly recognizable and eternally stylish – the very best of what Rolex has to offer.


SKU: AS04186

Stainless steel Oyster case is approximately 39mm(excluding the crown). Automatic movement by Rolex. Rolex Reference 16700. Circa 1990.

Overall Condition: The case is in great condition overall showing light signs of polish and wear. Luminous black gloss Tritium dial shows light, even patination with matching handset. Pepsi bezel insert. Signed crown. Includes solid link stainless steel Oyster bracelet (78360/501B) with signed Fliplock clasp.

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Analog/Shift stands behind the authenticity of our products in perpetuity.


We back each Analog/Shift vintage timepiece with a one-year mechanical warranty from the date of purchase.


All of our watches include complementary insured shipping within the 50 states. We are happy to hand deliver your purchase in Manhattan or you may pick it up at our showroom.

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