Rolex GMT-Master 'Swiss Only'
$ 18,500.00

Rolex GMT-Master 'Swiss Only'

Why We Love It 

Out of the entire Rolex model line, the GMT Master rise above others as our collective favorite here at A/S.

The GMT Master has a rich history, and there are a wide variety of options on the table when considering a to purchase. From the earliest 6542 & 1675s to the more contemporary pieces such as this 16700 - GMT Masters are, for many, the end-all be-al of sports model Rolex. 

This particular example features a classically scaled 39mm 'Holey' lug Oyster case that shares all of the same design cues that its predecessors inspired. With a generally simple black and steel design, its red GMT hand adds a dash of color, and offers a more subtle alternative to the slightly more loud "Pepsi" bezel variation of this reference.

Just above 6:00, the 'Swiss Only' signature is indicative of Rolex's late 90's transition from Tritium to Luminova material, a dial variation that was produced for under two years, making this is an excellent example of a rare and sought-after transitional model!

The Story

The years following the end of The Second World War saw the world become a much, much smaller place.

Advances in aviation technology led to the world’s first nonstop Transatlantic passenger flights between Europe and North America, and the era of the jetsetter began. Along with this new age of travel arose a need for travelers, and more importantly pilots, to have a wristwatch that could display two time zones at once.

As a pioneer of transatlantic and transcontinental flight, Pan American Airlines approached Rolex in 1953 looking for a watch specially designed for their pilots, and Rolex agreed to take on the project. The newly designed Submariner became the base for this new watch, and several important complications were added. A date function with a cyclops lens magnifier, GMT complication, and two-colored bezel to provide long-haul pilots with the info they needed as they circumnavigated the globe.

The GMT-Master’s 24-hour hand works in conjunction with a rotating bezel to make tracking a second time zone incredibly simple. When the wearer rotates the bezel so that the numbers around the bezel correspond to a second time zone (such as Greenwich Mean Time, the inspiration for the model’s nomenclature), it allows the watch to track any two time zones in the world at once.

Not long after the debut of the GMT-Master at the Basel World Fair in 1954, Pan-Am adopted the GMT Master as its official wristwatch. Decades later, the GMT-Master and its “Pepsi” bezel has become a true icon of the watch world. It is instantly recognizable and eternally stylish – the very best of what Rolex has to offer.



SKU: AS04572

Stainless steel Oyster case is approximately 39mm (excluding the crown). Automatic-winding Quickset movement by Rolex. Rolex Reference 16700. Circa 1998.

Overall Condition: The professionally refurbished case is in outstanding condition overall showing only light wear from handling. Luminous gloss black ‘Swiss Only’ Luminova dial is in excellent condition with matching handset. Signed crown.

Includes solid link stainless steel Oyster Bracelet (78790/501B) with signed Fliplock clasp. Also includes serialized hangtag and punched papers from Ben Bridge Jewelers dated 11/8/1999.

More pieces you may enjoy

Bulova 'Devil Diver' Day-Date
Ref. Q518 Circa 1979
$ 1,490.00
Tudor Glamour Date Two-Tone 36mm
Ref. 55003-0007
$ 2,675.00
Rolex Oyster Perpetual
Ref. 1002 Circa 1987
$ 4,200.00
Rolex Explorer II 'Polar'
Ref. 16570 Circa 2000
$ 12,900.00


Thank you for your interest in the Tudor Oysterdate Big Rose. Please fill out the form below and we will get back to you shortly.


Our Pledge

Analog/Shift stands behind the authenticity of our products in perpetuity.


We back each Analog/Shift vintage timepiece with a one-year mechanical warranty from the date of purchase.


All of our watches include complementary insured shipping within the 50 states. We are happy to hand deliver your purchase in Manhattan or you may pick it up at our showroom.

International Buyers

Please contact us prior to purchase for additional details on shipping and payment options