Rolex Day-Date

Rolex Day-Date

Why We Love It

Some would say that the Day-Date is Rolex's most iconic timepiece, and we couldn't agree more.

The Day-Date is a powerful symbol that represents success and achievement. For decades, wearing one was considered a hallmark of having 'made it' in life. Not only is the watch instantly recognizable, but it is simultaneously understated at a modest 36mm. 

The example we have today is in collector-grade condition - its 18k yellow gold case entirely unpolished, and its factory case back sticker intact. The crisp bezel is in fantastic condition and shimmers beautifully in the light. The gold toned dial is non-luminous, featuring so-called "wide-boy" indices and handset.

This single-family Day Date is a true time capsule in every way, and one you won't want to miss out on!

 The Story

When you’ve got a good thing going, sometimes you just know. Such is the case with the Rolex Day-Date. At the time of the Day-Date’s release in 1956, it was Rolex’s only complicated wristwatch: all previous attempts had failed to resonate with consumers.

But as soon as Rolex secured the patent in July of 1955, production of the Day-Date was rushed for a debut at the Basel Fair the following spring.

Although early Day-Dates were plagued by technical problems resulting from the complexity of the automatic movement, those were soon resolved. After President Eisenhower sported one (a gift from the manufacture), its success was secured. The model would be tweaked and improved throughout the 1950s and on into the 60s, until the introduction of the Reference 1803 in 1965, which—due to its long production run—is deemed by many collectors to be the Day-Date to own.



SKU: AS03051

Solid 18k yellow gold case is 36MM (excluding the crown). Rolex automatic winding movement. Circa 1966.

Overall Condition: The case is in collector-grade condition with minimal signs of wear and no signs of polishing. Crisp 18k gold bezel. Non-luminous wide-boy markers and matching handset. Signed crown. Original caseback sticker intact.

Includes 20mm forest green suede strap.

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Our Pledge

Analog/Shift stands behind the authenticity of our products in perpetuity.


We back each Analog/Shift vintage timepiece with a one-year mechanical warranty from the date of purchase.


All of our watches include complementary insured shipping within the 50 states. We are happy to hand deliver your purchase in Manhattan or you may pick it up at our showroom.

International Buyers

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