Baylor "Poor Man's" Camaro Dato

Baylor "Poor Man's" Camaro Dato

Why We Love it

When is a Camaro not a Camaro? When it's a Baylor Camaro.

Produced by Heuer for numerous important retailers - such as Sears (Tradition Watches was their house-brand name) and in this case Zales - yes, that diamond store Zales, these chronographs feature all the build quality we know and love, yet usually have more fun dial configurations and funky design elements. This particular example features a date function alongside fluorescing orange elements on the chrono seconds hand and logo, paired up against a blue/white dual register panda dial layout.

While many of the Baylor-branded Heuers were based on more common models such as the Autavia and Carrera, the one that we've found here takes its queues from the humble Camaro. With a properly retro vibe, the 37mm cushion case exudes '70s style.    

Also - look at this bracelet! No normal Speidel stretch bracelet, this is the "Speidel Calendar Watchband" featuring a scrollable calendar that "after 16 months, your jeweler *cough, cough* simply replaces the whole cartridge. Takes seconds." The current calendar is from 1973 and has likely never been changed from its marriage to this watch at time of sale. 

All-in-all, this is a completely fun variation on an under-appreciated model from the golden years of Heuer chronographs.

The Story

Produced for the jeweler Zales, Baylor-branded watches used many of the same parts as the Heuer Autavias and Carreras of the late 1960s. It’s even rumored that as Heuer began to shift its focus toward automatic chronographs with new cases and dials, Zales was able to snatch up parts for pennies on the dollar. The result was a small array of watches that looked and felt just like Heuers. Because they were.

In the 1960s and 1970s, the fashion was for sporty chronographs in sturdy cases. Some of the most renowned racers and teams of the day regularly seen sporting Heuer’s Carrera, Monza and Autavia models. However, then, as now, their price points were out of reach of many average enthusiasts, giving rise to what we now refer to as “Poor Man’s Heuers.”

These watches have picked up quite a bit of traction in recent years, as collectors realize the value of these stunning and sporty watches. However, they’re perhaps undeserving of the moniker, because their solid cases and dependable movements are the same as those used by Heuer. In fact, Heuer manufactured pieces to be sold at a more affordable price through large retailers like Sears & Roebuck and Zales, under names like Tradition or Baylor.




SKU: AS02776

Stainless Steel case is approximately 37mm (excluding crown and pushers). Landeron Caliber 187 Manual Wind Chronograph Movement with Date Module. 1970s.

Overall Condition:  The watch is in very good condition overall, with factory brushing in tact and normal signs of wear consistent with age and use throughout. Navy blue reverse panda dial is in excellent condition with normal signs of aging; non-luminous pencil hands are in excellent condition. White outer tachymeter scale has light signs of age. Signed crown. Screw case back.

Includes vintage Speidel Calendar Watchband with Calendar from 1973.

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