Heuer Daytona

Heuer Daytona

Why We Love It

No doubt about it, Heuer has created some iconic chronographs. Whether minimalist and manual like the Carrera or curvaceous like the cushion case Autavia, there’s a Heuer chrono for everyone, even those who want something that’s a little more off the beaten path. 

What we offer here is the Daytona—but unlike its more famous Rolex namesake, the Heuer Daytona is… well, something else entirely. Famous (infamous?) for its brushed steel case (with integrated bracelet, no less) and gorgeous blue dial, the Heuer Daytona resonates with '70s charm. While it might not have been as much of a success as the Rolex Daytona, it’s not too much of a stretch to say that the Heuer Daytona has all the makings of a classic.

This particular Daytona is a Reference 110.203B. The B in the reference number indicates the color of the dial, a stunning deep blue. With substantial wrist presence, this is a Heuer equipped for weekend cruising, no matter what decade you find yourself in.

And, driven by the venerable Calibre 12 Automatic movement, this Daytona is as horologically significant as it is fun to wear.

The Story

While the Rolex Daytona might be the most famous chronograph to bear that name, Heuer also released a watch named after the famous racecourse. Debuting in 1976, the Heuer Daytona was one of the last watches Heuer released that was powered by the Chronomatic Calibre 12 movement. Following the Daytona, all of Heuer’s chronographs would use the Valjoux 7750.

In creating the Daytona, Jack Heuer wanted something that could never be confused with Rolex’s—or for any other Heuer chronograph, for that matter. The case was crafted of brushed steel, 39mm like the automatic Carreras of the time, but the bracelet was integrated, creating a watch with soft curves and clean lines. The dial was available in either fumé or in a deep blue that gets darker toward the edges.

Produced from 1976 to 1980, the Daytona—like many of its competitors—fell victim to the Quartz Crisis and was discontinued. Fortunately, although it was gone, it was never forgotten. Nowadays it’s finding new life among vintage collectors who appreciate offbeat chronographs.


SKU: AS02674

Stainless steel case is approximately 39mm (excluding crown and pushers). Reference 110.203B. Calibre 12 Chronomatic Self-Winding Movement. Circa late 1970s.

Overall Condition: Case is in very good condition overall with moderate signs of use and wear in keeping with age. Dial is in very good condition with crisp printing and signs of age, including patina to the luminescent elements. Signed crown. Case back has some signs of use and wear in keeping with age.

Includes one 20mm integrated bracelet with signed Heuer clasp. Bracelet shows some signs of use and wear but is in otherwise very good condition.

More pieces you may enjoy

Universal Geneve Polerouter Date
Gilt Gloss Dial with Original Crystal
Universal Geneve Polerouter
Elegant Classic from UG
$ 2,700.00
Universal Geneve Polerouter Date
Gloss Dial with Date
$ 3,800.00
Rolex Submariner Date
Reference 1680 Circa 1977


Thank you for your interest in the Tudor Oysterdate Big Rose. Please fill out the form below and we will get back to you shortly.


Our Pledge

Analog/Shift stands behind the authenticity of our products in perpetuity.


We back each Analog/Shift vintage timepiece with a one-year mechanical warranty from the date of purchase.


All of our watches include complementary insured shipping within the 50 states. We are happy to hand deliver your purchase in Manhattan or you may pick it up at our showroom.

International Buyers

Please contact us prior to purchase for additional details on shipping and payment options