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In the 1960s and 1970s, no brand was more prominent in motorsports timing than Heuer (Pre-Tag). And for every home-run timepiece design (Carrera, Monaco, Autavia), there was something else that never really caught on, and ultimately was a short lived side note. These pieces, despite being relatively unsuccessful, are all very interesting, and have become highly sought after by collectors world wide.
One such example of "failed" Heuer design is known as the Daytona - a very interesting steel chronograph with an integrated bracelet design akin to some of Gerald Genta's prominent successes in the mid 1970s. With a tonneau case shape, gorgeous twin register dial layout and date function, and the tried and true Calibre 12 automatic chrono movement inside, one can only speculate why it wasn't successful at the time of its release.
Whatever the case, it means good fortune for collectors today, as is evident with the example we have available here. This NOS (New Old Stock) Daytona features a stunning blue dial and a perfectly original case - like new save from a few very light marks from shelf wear. Quite frankly, it doesn't get any better than this!
With the popularity of vintage Heuer chronographs on the rise and a predicted explosion of value imminent , now is the time to snag unusual pieces like this one for reasonable prices, before they go the way of that other Daytona.
Steel case is approximately 42mm (excluding the crown).
Overall condition: Case is in excellent condition, showing no signs of polishing and retains incredibly sharp lugs. The dial is near-mint, with beautifully patinated green luminous markers and original hands. There is no fading, blurring, or damage to the center dial or chapter ring. Original steel bezel has a light blemish near 12:00. Original pushers and unsigned crown.