Must de Cartier Tank Louis

Must de Cartier Tank Louis

Why We Love It

Cartier: Elegant and timeless.

Cartier has a reputation for greatness in luxury for good reason. The Tank Louis Cartier is a staple at the forefront of the Mega Fashion label that is Cartier. With its instantly recognizable rectangular case, you can spot one from a mile away.

This particular example, originally retailed under the 'Must de Cartier' Label has a rich red dial, giving it an instantly distinctive look that is sure to signal festivity, regardless of what time of year it is worn. The gold plated case is in excellent condition throughout, devoid of the common signs of oxidation, deterioration, or polish frequently seen on these models. As with most Tank models, this watch also features a sapphire cabochon crown for winding the mechanical -- yes, it has a manual-winding movement(!!) --featured inside.

The Tank is, without question, an icon of design, and this one has a lot going for it in the looks/value departments. So go ahead, make her holiday something special.

After all, didn't you buy yourself enough watches this year?!

The Story

The Must de Cartier line came about in the 1970s after Cartier changed ownership and decided to create a more accessibly priced line to broaden their market share.

The Must de Cartier Tank Louis is virtually the same as the standard Tank, at least in every way that is visible to the eye.

To save money, Cartier used gold vermeil cases (gold plated sterling silver) instead of solid gold, and 9 times out of 10, a quartz movement.

Manually winding Must de Cartier watches are seldom seen and present an incredible value compared to a solid gold Tank.


SKU: AS02948

Yellow Gold plated case is 23.5MM x 31MM (excluding the crown). Manual Winding Movement. Circa 1970s.

Overall Condition: Case is in excellent condition overall with normal signs of wear from age and use. Red dial is in great condition. Non-luminous handset. Sapphire cabochon crown.

Includes 18mm genuine Cartier leather strap with unsigned buckle.

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Our Pledge

Analog/Shift stands behind the authenticity of our products in perpetuity.


We back each Analog/Shift vintage timepiece with a one-year mechanical warranty from the date of purchase.


All of our watches include complementary insured shipping within the 50 states. We are happy to hand deliver your purchase in Manhattan or you may pick it up at our showroom.

International Buyers

Please contact us prior to purchase for additional details on shipping and payment options