Omega Seamaster De Ville
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Omega Seamaster De Ville

Omega's Seamaster line is one of the most diverse in the business, ranging from form-follows-function dive watches to svelte and elegant dress watches.

To differentiate its smaller, dressier offerings within the line, Omega applied other names, like De Ville. In this case, De Ville captured the air of refinement, style and meticulous design language. It also expanded on the original Seamaster collection with the introduction of a monocoque — one-piece — case design. With this unibody case, the De Ville sought to capitalize on the popular sport Seamaster movement with a case that was more water-resistant and could accommodate a number of case forms, movements and functions.

The De Ville went through a series of changes throughout its life. When it was first introduced in 1960, 'De Ville' was not printed on the dial. Instead the line marketed itself through the monocoque design and its sports heritage by keeping the 'Seamaster' name. In 1963, Omega began printing dials with both 'Seamaster' and 'De Ville' at the request of Norman Morris, Omega's United States brand representative.

While no direct correlation can be found, Cadillac's Coupe De Ville debuted around the same time and also featured stylish smooth and clean lines. This lead to the De Ville to become known as the "wrist Cadillac" from Omega.

In 1967, the De Ville finally stood on its own, with 'Seamaster' disappearing from the dial completely.

This particular model is a reference KL6610 dates to approximately 1963. The monocoque case is solid 14k gold and topped off with a gold dial with both 'Seamaster' and 'De Ville' printed at 6 o’clock and features an automatic Calibre 560 with quick-set date function.

The De Ville recalls a time of elegance and svelte modern design that was heralded as being the zenith of fashion in its day, and while it is unassuming by today's excessive standards, it is a benchmark to which many brands - including Omega - are slowly returning.

Details

SKU: AS02501

14k gold case is approximately 34mm (excluding crown). Omega Reference KL6610. Omega Calibre 560 Automatic Winding Movement. Circa 1963.

Watch is in excellent condition over all, with only light wear marks consistent with age. Gold-tone dial is in excellent condition with a light, even patina across the luminescent elements. Luminous sword hands are also in very good condition. Signed Omega crown. Case back bears a faded engraving “Love, Mom, 5/11/64”

Includes one 18mm dark green leather strap with gold-tone buckle.

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