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1968 Omega Speedmaster Chronograph
The Speedmaster wasn’t always The Moonwatch.
This full-color, slightly oversized ad is noteworthy because it doesn’t mention NASA. As early as 1966, Omega advertising campaigns incorporated astronauts and moon shots, so you think they’d milk the connection as much as they do today.
But for this ad, Omega chose to focus not on where the watch had been, but rather on what the watch was actually intended for- calculating the speed of a race car.
The Speedmaster was never intended for the out reaches of space. In fact, its purpose was to be a do-all sporting chronograph. With this in mind, reading between the lines of the ad hints at different bezel options available in order to market the piece to as wide an audience as possible: decimal for engineers, tachymetric for sportsmen, and pulsations for physicians.
Nowadays, especially with the 50th Anniversary of the moon landing upon us, this ad provides a curious context, as it reminds us that the Speedmaster had a life and a goal long before it rocketed into orbit.
Taking advantage of the thicker, glossy paper this ad is framed very minimally with the ad adhered to a fresh white background recessed into a thin, black metal frame.
About our collaboration with Ad Patina
We're thrilled to be collaborating with our longtime friends at Ad Patina to bring you an exclusive selection of rare vintage watch advertisements curated specifically for Analog/Shift!
Scouring the world for forgotten marketing treasures, Ad Patina's raison de être very much mimics our own - to hunt down these wonderful bits of history, preserve and restore them as needed, and share them with an enthusiastic community.
These documents of horological history have entered the watch collecting conversation as the ultimate accompanying accessory, and have found themselves framed in homes and offices around the world. Every one of these wonderful pieces is a genuine, vintage advertisement that has been professionally mounted and framed with UV resistant glass to ensure years of enjoyment to come - no reprints or reproductions here!
Much like a traditional piece of art - a painting or photograph - an original watch advertisement can be appreciated for its design as well as for its power to evoke nostalgia.
Something we vintage watch enthusiasts know all about!
Framed Dimensions: 11 7/8" W x 15 1/4" L -- 30.2cm W x 38.7cm L
Ads are professionally framed with UV-resistant glass and acid-free materials for preservation.
Frames come with wire on back for easy hanging. Felt pads are also affixed to back of frame to protect your walls from getting scratched.
All vintage advertisement orders ship from Ad Patina HQ in Chicago
Analog/Shift stands behind the authenticity of our products in perpetuity.
We back each Analog/Shift vintage timepiece with a one-year mechanical warranty from the date of purchase.
All of our watches include complementary insured shipping within the 50 states. We are happy to hand deliver your purchase in Manhattan or you may pick it up at our showroom.
Please contact us prior to purchase for additional details on shipping and payment options