Rolex Datejust

Rolex Datejust

Here at analog/shift, we have a passion for timepieces with tradition, style and value. And it's no surprise that the Pantheon of Rolex watches includes so many pieces truly worthy of the moniker "icon."

When you think of Rolex, your first thoughts may be the unmistakable GMT Master with its two-tone "Pepsi" bezel, the aviator's timepiece designed for Pan-Am pilots and transatlantic jet flights. Or you might imagine the form-follows-function Explorer I, the watch designed for mountaineers and tested under the most extreme conditions on earth. Mostly likely, you'll think of the Submariner, the legendary diver by which all others are measured.

There's no denying that a Rolex Submariner is one of the most iconic watches of the last 60 years, but the same can easily be said about its sibling, the Datejust. Designed for the fluctuating conditions faced in everyday wear, the Datejust was the world's first wristwatch ever to incorporate a date function, and has been worn proudly bypresidents, athletes and movie stars - and probably your grandfather. We’ve said it before and we’ll say it again; with perfect proportions, a robust automatic movement and timeless styling, the Rolex Datejust may simply be the most versatile and wearable watch ever designed.

This particular Datejust (Reference 1601) dates from approximately 1970 and features a classic 36mm Oyster case, non-luminous silver sunburst dial and a lovely fluted white gold bezel. In outstanding original condition and coming complete with its original Jubilee bracelet, inner and outer boxes, hangtags, COSC certification paperwork and Guarantee Booklet, this is one of the nicest examples of vintage Datejust we have ever come across!

For more information on then history of the Rolex Datejust, check out this recent article by Hodinkee, HERE.


Steel oyster case is approximately 36mm (excluding the crown). Rolex Reference 1601. Circa 1970.

Overall Condition: Case is in excellent condition throughout, showing no major blemishes or signs of over-polishing. Original dial and handset are in fantastic condition with light even patination.

Original case back and Rolex signed crown.Includes original Jubilee Bracelet (6251H/555) and two 20mm nylon straps by Crown and Buckle.

Also includes original inner and outer boxes, hangtags, COSC certification paperwork, and Guarantee Booklet.

More pieces you may enjoy

Rolex GMT Master
Ref. 1675 - Late 70's
$ 12,600.00
Rolex Submariner
Ref. 5513 - 1981
$ 13,500.00
Rolex Submariner
Ref. 5513 - Circa 1973
$ 13,500.00
Rolex Explorer II
Ref 16550 - 1980's
$ 7,900.00


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Analog/Shift stands behind the authenticity of our products in perpetuity.


We back each Analog/Shift vintage timepiece with a one-year mechanical warranty from the date of purchase.


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