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In 1945 Rolex made history with the introduction of the Datejust, and subsequently dictated the direction of wrist worn watches for decades to come. We take it for granted but in 1945 to be able to own a watch that automatically jumped to the next day at midnight, that was revolutionary. What you are looking at here is a reference 1601, this one with beautifully-patinated hands and an incredibly clean silver dial.
The Datejust makes it onto the list, and high on that list, of most easily recognizable and sought after watches in the world. Everyone from children who grew up seeing their fathers buckle it on before work, to those who fondly remember back to the first “nice” watch they ever bought. Almost nothing else has what it takes to be the perfect watch for everyday life.
We look at watches like the Submariner or the GMT, and as wonderful and timeless as they are, their rugged nature can only take them so far. They belong in the ocean and the sky, though they can easily slip almost undetected into a dinner party. But that is as far as they dare go. Another step and they are in territory where the Datejust shines. As you stand gazing into the eyes of the person you have vowed to spend the rest of your life with, what elegance is better suited? As you hold your children for the first time what better a way to be simply, yet firmly reminded of how time will fly? The unassuming but bold dial that will keep track of work and play, baseball games and birthday parties, school plays and graduations. What better a watch than this to sit on your wrist as you roll through the years, amassing story after story?
There is a reason that countless people from multiple generations have chosen this watch to ride the calm waves or brave the terrible tempests of life with them. There is a reason that they pass it down from parent to child, to grandchild and beyond. It can always take more.
Available exclusively at Marshall Pierce
Stainless steel Oyster case is in very good condition with sharp lugs and no signs of over-polishing. Case does show signs of use and wear in keeping with its age, particularly on the back of the case. Dial is in excellent condition with crisp printing and fine even patina to the luminescent elements of the hour markers and hands. Rolex crown. Rolex case back has some tool marks but is in otherwise very good condition.
Includes one 20mm stainless steel Jubilee bracelet. Bracelet is likewise in very good condition with signs of wear consistent with age.
Analog/Shift stands behind the authenticity of our products in perpetuity.
We back each Analog/Shift vintage timepiece with a one-year mechanical warranty from the date of purchase.
All of our watches include complementary insured shipping within the 50 states. We are happy to hand deliver your purchase in Manhattan or you may pick it up at our showroom.
Please contact us prior to purchase for additional details on shipping and payment options