Rolex Datejust

Rolex Datejust

Why We Love It

We've said it over and over again - the Datejust may just be the perfect watch. Coupling perfect proportions, simple dial layouts, and robust movements, Rolex's most prolific model is an icon of timekeeping that has been in continuous production for decades.

The beauty of the Datejust is that it is the ultimate do-anything, go-anywhere watch. Two parts sport (Rolex's Oyster case and crown), and one part dress (the fluted white gold bezel), the Datejust wears just as well with jeans as it does with a suit, no matter the expression.

Many consider the classic silver sunburst dial configuration the most staid version of the Datejust, making many reach for grey, black or blue dials instead.  To us, the silver dial Reference 1601 evokes a relaxed Riviera looks with a dash of classic styling.  It's a Rolex that wears effortlessly and isn't trying to be more than it is.  

The Story

In production continuously since 1945, the original Datejust was the world's first wristwatch to incorporate a date disc and aperture at 3 o’clock. The cyclops magnifier over the date window was introduced in 1954, and as we all know became a signature Rolex design cue.

Since then, dates at 3 o’clock has become commonplace, and the Rolex cyclops magnifier bubble has become a hallmark of the brand. Datejusts have proudly been worn by presidents, athletes and movie stars (and probably your grandfather), in a testament to how timeless and versatile the watch truly is.

Where so many watches can be a little too big here, or a little to small there, the Datejust is just right, embracing the wrist with its thin and tapering 36mm case. And while recent horological trends have favored large wristwatches, the age of the giant watch is behind us (thankfully), making more reasonably sized watches, like the original Datejust, a pleasantly stylish option that fits the bill.

There's a magic to the Datejust's simple design, a timelessness that speaks to how true style never dies.


SKU: AS02763

Stainless steel Oyster case is approximately 36mm (excluding crown). Rolex Reference 1601. Rolex Automatic Winding Movement. Circa 1970.

Overall Condition: The watch is in excellent condition over all, with light wear visible to the steel case consistent with age and use. Silver sunburst pie pan dial is in excellent condition; luminous plots have taken on a light patina and are fully in tact. Rolex baton hands are in very good condition with a light discoloration to the luminous material. Rolex screw case back and signed crown.

Includes one 20mm grey/brown strap with side stitching.

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Analog/Shift stands behind the authenticity of our products in perpetuity.


We back each Analog/Shift vintage timepiece with a one-year mechanical warranty from the date of purchase.


All of our watches include complementary insured shipping within the 50 states. We are happy to hand deliver your purchase in Manhattan or you may pick it up at our showroom.

International Buyers

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