Rolex Datejust
$ 4,850.00

Rolex Datejust

Why We Love It

The Datejust is quite simply one of the best watches ever made.

It's a piece that can be worn with jeans and a t-shirt, or a suit.

And let's talk about the Jubilee bracelet. Classic would be an understatement. The Rolex Jubilee is hands down one of, if not the most iconic bracelet of all time. The way the center links shine in the sun is something you can only experience up close.

As for the dial, this example is fitted with a silver linen textured version, adding to its beauty. A subtle but brilliant addition to an already incredibly appealing model!

The Story

We've said it over and over again - the Datejust may just be the perfect watch.

Coupling perfect proportions, simple dial layouts, and robust movements, Rolex's most prolific model is an icon of timekeeping that has been in continuous production for decades. Moreover, the Datejust is all the watch that just about any of us really need

The beauty of the Datejust is that it is the ultimate do-anything, go-anywhere watch. Equal parts sporty and dressy, the Datejust wears just as well with jeans as it does with a suit, and thanks to the signature Oyster case and tough-as-nails movement, it’s ready for anything that you can throw at it.

In production continuously since 1945, the original Datejust was the world's first wristwatch to incorporate a date disc and aperture at the 3:00 position. The cyclops magnifier over the date window was introduced in 1954, and as we all know has became a signature Rolex design cue.   

Since then, date windows at 3:00 have become commonplace, and the Rolex cyclops magnifier bubble has become a hallmark of the brand. Datejusts have proudly been worn by presidents, athletes and movie stars (and probably your grandfather), in a testament to how timeless and versatile the watch truly is.

Where so many watches can be a little too big here, or a little too small there, the Datejust is just right, embracing the wrist with its thin and tapering 36mm case. And while recent horological trends have favored large wristwatches, the age of the giant watch is behind us (thankfully), making more reasonably sized watches, like the original Datejust, a pleasantly stylish option that fits the bill.

There's a magic to the Datejust's simple design, a timelessness that speaks to how true style never dies. 

Details

Available EXCLUSIVELY at Watches of Switzerland SoHo!

SKU: AS02921

Stainless steel Oyster case is approximately 36mm (excluding crown). Rolex Reference 1601. Rolex Automatic Winding Movement. Circa 1970.

Overall Condition: The case is in very good condition overall, showing light wear consistent with age and use. Silver linen dial is in very good condition throughout. Luminous Rolex baton hands have been professionally refinished. Rolex signed crown.

Includes one 20mm stainless steel folded-link Jubilee Bracelet with #55 end links and signed clasp.

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Our Pledge

Analog/Shift stands behind the authenticity of our products in perpetuity.

Warranty

We back each Analog/Shift vintage timepiece with a one-year mechanical warranty from the date of purchase.

Shipping

All of our watches include complementary insured shipping within the 50 states. We are happy to hand deliver your purchase in Manhattan or you may pick it up at our showroom.

International Buyers

Please contact us prior to purchase for additional details on shipping and payment options