Rolex Datejust

Rolex Datejust

Why We Love It

One word: Gilt

"Gilt" refers to a type of printing used on a watch dial - specifically, gold toned printing. As you can imagine, collectors go crazy over tiny details like this, in turn creating crazy demand. and nothing gets the hearts of a Rolex collector beating like a black dial with gilt printing, be it on a Submariner, GMT-Master, or a "lowly" Datejust like this one.

Featuring a very crisp case and a beautifully aged dial, this Reference 1603 also features a subtle steel engine-turned bezel, folded-link Jubilee bracelet, and beautifully aged Tritium luminescent material, giving it a look that is hard to beat at any price point.

Datejusts may be relatively common, sure. But 99% of them ain't got nothin' on this one!

The Story

We've said it over and over again - the Datejust may just be the perfect watch.

Coupling perfect proportions, simple dial layouts, and robust movements, Rolex's most prolific model is an icon of timekeeping that has been in continuous production for decades. Moreover, the Datejust is all the watch that just about any of us really need

The beauty of the Datejust is that it is the ultimate do-anything, go-anywhere watch. Equal parts sporty and dressy, the Datejust wears just as well with jeans as it does with a suit, and thanks to the signature Oyster case and tough-as-nails movement, it’s ready for anything that you can throw at it.

In production continuously since 1945, the original Datejust was the world's first wristwatch to incorporate a date disc and aperture at the 3:00 position. The cyclops magnifier over the date window was introduced in 1954, and as we all know has became a signature Rolex design cue.   

Since then, date windows at 3:00 have become commonplace, and the Rolex cyclops magnifier bubble has become a hallmark of the brand. Datejusts have proudly been worn by presidents, athletes and movie stars (and probably your grandfather), in a testament to how timeless and versatile the watch truly is.

Where so many watches can be a little too big here, or a little too small there, the Datejust is just right, embracing the wrist with its thin and tapering 36mm case. And while recent horological trends have favored large wristwatches, the age of the giant watch is behind us (thankfully), making more reasonably sized watches, like the original Datejust, a pleasantly stylish option that fits the bill.

There's a magic to the Datejust's simple design, a timelessness that speaks to how true style never dies. 


Available EXCLUSIVELY at Watches of Switzerland SoHo!

SKU: AS02924

Stainless steel Oyster case is approximately 36mm (excluding crown). Rolex Reference 1603. Rolex Automatic Winding Movement. Circa 1968.

Overall Condition: The case is in very good condition overall, showing light wear consistent with age and use. Black gloss gilt dial is in very good condition throughout with rich patination to the luminous indices. Luminous baton hands show matching patination. Engine turned steel bezel. Rolex signed crown.

Includes one 20mm stainless steel Jubilee Bracelet (6251H/555) with signed clasp.

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Analog/Shift stands behind the authenticity of our products in perpetuity.


We back each Analog/Shift vintage timepiece with a one-year mechanical warranty from the date of purchase.


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