Rolex Datejust

Rolex Datejust

Why We Love It


If you love the looks, history, and practicality of Rolex's quintessential timepiece, but yearn for something with a little extra jazz, keep reading!

The Datejust is in many ways the "bread and butter" vintage Rolex. Everything you need, nothing you don't, with exceptional quality of construction and lasting style. We've sold hundreds of them. Our founder, notorious for his lack of Rolex-centricity, counts a handful in his personal collection - often stating that a simple steel 36mm Datejust may very well be the perfect watch.

This particular timepiece, a Reference 1601, comes fitted with the classic white gold fluted bezel, a nicely broken-in folded link Jubilee bracelet, and an iconic "top hat" acrylic crystal with magnifying 'cyclops'. But pushing it over the top is an incredibly attractive grey dial that has faded dramatically and developed a 'ghosted' appearance more commonly seen on the bezels of well-worn Submariners.

With a strong case, fully intact luminous plots and just a little bit of peeling near the 6:00 position, this watch is oozing with character and will absolutely stand out in a field of vintage date model Rolexes. 

In short, this is a special one, folks!

The Story

We've said it over and over again - the Datejust may just be the perfect watch.

Coupling perfect proportions, simple dial layouts, and robust movements, Rolex's most prolific model is an icon of timekeeping that has been in continuous production for decades. Moreover, the Datejust is all the watch that just about any of us really need

The beauty of the Datejust is that it is the ultimate do-anything, go-anywhere watch. Equal parts sporty and dressy, the Datejust wears just as well with jeans as it does with a suit, and thanks to the signature Oyster case and tough-as-nails movement, it’s ready for anything that you can throw at it.

In production continuously since 1945, the original Datejust was the world's first wristwatch to incorporate a date disc and aperture at the 3:00 position. The cyclops magnifier over the date window was introduced in 1954, and as we all know has became a signature Rolex design cue.   

Since then, date windows at 3:00 have become commonplace, and the Rolex cyclops magnifier bubble has become a hallmark of the brand. Datejusts have proudly been worn by presidents, athletes and movie stars (and probably your grandfather), in a testament to how timeless and versatile the watch truly is.

Where so many watches can be a little too big here, or a little too small there, the Datejust is just right, embracing the wrist with its thin and tapering 36mm case. And while recent horological trends have favored large wristwatches, the age of the giant watch is behind us (thankfully), making more reasonably sized watches, like the original Datejust, a pleasantly stylish option that fits the bill.

There's a magic to the Datejust's simple design, a timelessness that speaks to how true style never dies. 


SKU: AS03350

Stainless steel Oyster case is approximately 36mm (excluding crown). Rolex Reference 1601. Rolex Automatic Winding Movement. Circa 1970.

Overall Condition: The case is in excellent condition overall, showing light wear consistent with age and use. Luminous gray dial shows even fade, richly patinated luminous indices, and light peeling near 6:00. Luminous baton hands show matching patination. Signed crown.

Includes one 20mm stainless steel folded-link Jubilee Bracelet with #55 end links and 'Big Logo' signed clasp dated 1969.

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Our Pledge

Analog/Shift stands behind the authenticity of our products in perpetuity.


We back each Analog/Shift vintage timepiece with a one-year mechanical warranty from the date of purchase.


All of our watches include complementary insured shipping within the 50 states. We are happy to hand deliver your purchase in Manhattan or you may pick it up at our showroom.

International Buyers

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