Rolex Day-Date

Rolex Day-Date

Why We Love It

“This is gold, Mr. Bond. All my life, I have been in love with its color, its brilliance, its divine heaviness.”

If you, like Auric Goldfinger, have a taste for gold and want to feel its "divine heaviness" on your wrist, then we have the watch for you. 

A Reference 1803 minted in the mid-60s, this watch is gold on gold, from the crisp 18k case to the warm dial. Speaking of the dial, it boasts a creamy patina to the luminescent elements and a Spanish date wheel. When only the shiniest, most brilliant watch will do, then this Day-Date is for you. 

The Story

When you’ve got a good thing going, sometimes you just know. Such is the case with the Rolex Day-Date. At the time of the Day-Date’s release in 1956, it was Rolex’s only complicated wristwatch: all previous attempts had failed to resonate with consumers.

But as soon as Rolex secured the patent in July of 1955, production of the Day-Date was rushed for a debut at the Basel Fair the following spring.

Although early Day-Dates were plagued by technical problems resulting from the complexity of the automatic movement, those were soon resolved. After President Eisenhower sported one (a gift from the manufacture), its success was secured. The model would be tweaked and improved throughout the 1950s and on into the 60s, until the introduction of the Reference 1803 in 1965, which—due to its long production run—is deemed by many collectors to be the Day-Date to own.


SKU: AS02592

18k yellow gold Oyster case is approximately 36mm (excluding crown). Reference 1803. Circa 1966/1967.

Overall Condition: Case is in very good condition overall with slight signs of use and wear in keeping with age. Dial is in very good condition with faint signs of age, including patina to the luminescent elements. Spanish date wheel. Rolex crown. Case back has slight signs of use and wear.

Includes one 20mm dark brown leather strap.

More pieces you may enjoy

Rolex Day-Date Double-Quickset 'Bark' Diamond Dial
Ref. 18248A Circa 1991 With Exotic Case Finish
Audemars Piguet Perpetual Calendar First Series
Ref. 5548 Circa 1970s
Rolex Datejust Cream Dial
Ref. 16233 Circa 1989
Audemars Piguet Millenary Ladies
Ref. 77301ST Circa 2010s With Factory Diamond Bezel And Hangtag


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Our Pledge

Analog/Shift stands behind the authenticity of our products in perpetuity.


We back each Analog/Shift vintage timepiece with a one-year mechanical warranty from the date of purchase.


All of our watches include complementary insured shipping within the 50 states. We are happy to hand deliver your purchase in Manhattan or you may pick it up at our showroom.

International Buyers

Please contact us prior to purchase for additional details on shipping and payment options